Google Ads · Meta Ads · Analytics · CRO

Performance Marketing Course in Hyderabad

Learn how to plan, measure and optimise paid acquisition campaigns across Google, Meta and YouTube—supported by conversion tracking, reporting, landing-page analysis and supervised portfolio projects.

This is a 3-month performance marketing training programme in Hyderabad with approximately 6 weeks of instructor-led learning and 6 weeks of supervised projects, campaign reviews, portfolio work and internship activities. The published course fee is ₹25,000.

3 months

12 structured modules

6 supervised projects

Classroom + live online

Telugu + English

Near JNTU Metro

Last reviewed: 27 July 2026 · By D.V. Ravi Varma (Founder, 15+ years paid media) · Digital Brolly

Performance Marketing — Complete Programme

₹25,000 ₹30,000

All-inclusive · EMI available · Online / Classroom / Hybrid — same price

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Performance Marketing Course — quick facts

Everything a buyer checks first, in one table. Use it to compare us against any other Hyderabad institute.

Course	Performance Marketing Course in Hyderabad (strategic paid-media programme)
Duration	3 months total · 1.5 months training (12 modules, ~60 hrs) + 1.5-month live-campaign internship
Current fee	₹25,000 all-inclusive · EMI available · no hidden charges, no upsells
Internship	Live campaigns on real client ad accounts under trainer supervision — not simulated
Curriculum	Google Ads, Meta Ads, YouTube, Performance Max, GA4, GTM, Meta Pixel + CAPI, CRO, AI in PM
Tools	20+ — Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio, ChatGPT, Canva AI & more
Certification	Brolly Performance Marketing certificate + Google Ads & Meta certification guidance
Medium & modes	Telugu + English · Classroom, Online Live, Hybrid (same fee)
Trainers	Ravi Varma (15+ yrs) & Ambica Kiran (8+ yrs) — both run live client campaigns
Location	Metro Pillar A689, Dr Atmaram Estates, Nizampet X Roads · near JNTU Metro · Hyderabad 500072

Why Choose Digital Brolly for Performance Marketing Training?

Digital Brolly offers a practical Performance Marketing Course in Hyderabad designed for students, freshers, and working professionals. The course includes live Google Ads and Meta Ads campaign training, hands-on practice with 20+ industry tools, 6 live client campaigns, expert trainer guidance, placement assistance, and real-world project experience. Students learn by working on practical campaigns, rather than just theory.

What You’ll Learn

Google Search Ads Google Display Ads YouTube Ads Meta Ads Performance Max Google Analytics 4 (GA4) Google Tag Manager (GTM) Conversion Tracking Campaign Optimization ROAS & Performance Reporting AI Tools for Performance Marketing Landing Page Optimization

What is performance marketing?

Performance marketing is a measurable approach to paid acquisition in which campaign decisions are evaluated against outcomes such as qualified leads, purchases, app installs, booked calls or revenue. Common measures include click-through rate, cost per lead, cost per acquisition, conversion rate, customer acquisition cost and return on ad spend.

Define the offer, margin, customer value, allowable acquisition cost and conversion goal before selecting an ad platform.

Track calls, forms, qualified leads, purchases and other actions through GA4, GTM, platform pixels and reliable reporting.

Improve audiences, keywords, bids, budgets, creative, landing pages and follow-up using campaign data rather than assumptions.

Performance marketing vs digital marketing

Digital marketing is the broad umbrella — SEO, social, content, email, organic and paid combined. Performance marketing is the paid, fully-trackable subset where every rupee must produce a measurable outcome. Digital marketing builds brand and reach over months; performance marketing buys results in days and is measured purely on ROAS, CPA and CPL.

Digital marketing

Performance marketing

Campaigns can generate data quickly, but profitability is never automatic. Results depend on the offer, audience, budget, creative, tracking accuracy, landing page, sales process and market conditions.

Is a performance marketing course worth it in Hyderabad in 2026?

✓ Verdict: Yes, for most learners

Yes — for most learners in Hyderabad it is. Performance-marketing roles pay noticeably more than generic digital-marketing roles because results are measurable, and the city sees hundreds of paid-media openings each month across edtech, fintech, e-commerce and agencies. A ROAS-backed portfolio from real campaigns is what converts a course into a job offer.

Hyderabad is hiring

Edtech, fintech, D2C, SaaS and agencies run continuous paid-media hiring. Skills-first roles mean a degree is optional when your portfolio is strong.

Higher salary band

Performance marketers typically out-earn generic digital marketers because their work is directly tied to revenue and ROAS — see the salary table below.

Portfolio > certificate

Recruiters now ask whether your campaigns ran on real ad accounts. Six live projects + a Looker Studio dashboard answer that with verifiable numbers.

A course built around the full paid-media workflow

Platform knowledge is useful only when it is connected to business objectives, tracking, landing pages, analysis and decision-making. The curriculum follows that complete workflow.

Strategy before setup

Learn offers, funnels, unit economics, measurement plans and channel selection before building campaigns.

Cross-platform execution

Understand when Google Search, Meta, YouTube, Display, LinkedIn and Performance Max fit the customer journey.

Tracking and attribution

Work with GA4, GTM, Meta Pixel, Conversions API concepts and reporting checks needed to trust campaign data.

Creative and landing pages

Connect the ad message to the offer, page structure, form experience and conversion-rate optimisation process.

Optimisation routines

Review search terms, audiences, creative, budgets, bids and funnel metrics using documented hypotheses.

Portfolio evidence

Document project decisions, tracking plans, dashboards, findings and recommendations for interviews or clients.

Performance marketing course curriculum

The modules move from commercial fundamentals to platforms, measurement, optimisation, reporting and career preparation. Interfaces may change; the strategy and diagnostic principles remain transferable.

Foundations of PM

What performance marketing is, how it differs from digital marketing, the 2026 paid-media ecosystem, and the core metrics: CPC, CPM, CPA, CPL, CTR, ROAS, ROI.

Funnels & ROI Frameworks

TOFU/MOFU/BOFU architecture, Customer Acquisition Cost (CAC), Lifetime Value (LTV), attribution models, and setting realistic ROAS targets by industry.

Google Ads Mastery

Account structure, Search match types and bidding, Display targeting, Quality Score and Ad Rank, plus an intro to Performance Max and Smart Bidding.

Meta Ads Mastery

Ads Manager setup, objectives and funnel-stage strategy, custom and lookalike audiences, Advantage+ campaigns, and Reels / Story / Stream ads.

YouTube & Video Ads

TrueView, In-Stream and Bumper formats, video creative best practices, YouTube audience targeting, Shorts ads, and cross-channel video strategy.

Lead Generation

Lead-magnet design, Meta Lead Forms vs landing-page funnels, Google Lead Form extensions, WhatsApp follow-up automation, and lead-to-sale measurement.

E-commerce & D2C

Google Shopping and Performance Max for e-com, Meta Catalog and Advantage+ Shopping, product-feed optimisation, retargeting, and scaling past 4× ROAS.

Tracking & Attribution

Google Tag Manager events and triggers, GA4 conversions, Meta Pixel and Conversions API (CAPI), cross-device tracking, and attribution-model selection.

Conversion Rate Optimisation

Landing-page anatomy, A/B testing and sample sizes, heatmaps and session replays, form-friction reduction, and building pages on WordPress / Unbounce.

AI in Performance Marketing

ChatGPT for ad copy at scale, Canva AI for creatives, Smart Bidding (tCPA/tROAS), Meta Advantage+, and AI-driven audience and creative testing.

Optimisation & Scaling

Reading the numbers, budget pacing and dayparting, scaling winners vertically and horizontally, cutting losers, and building automated rules and alerts.

Career & Freelance

Building a ROAS-backed portfolio, resume and LinkedIn for paid-media roles, mock interviews on bid strategy and attribution, and freelance retainer pricing.

Paid-media channels covered

Performance marketers don’t pick one platform — they pick the right channel for each funnel stage. This course covers six: Google Search, Meta Ads, YouTube, LinkedIn, Google Display and Performance Max — plus when to use which to balance reach, intent and cost across a single campaign.

Google Search Ads

Capture active intent using keyword strategy, ad relevance, bidding, assets and conversion measurement.

Meta Ads (FB + IG)

Build discovery, lead-generation, sales and retargeting campaigns across Facebook and Instagram.

YouTube Ads

Use video for awareness, consideration, remarketing and action with audience and creative planning.

LinkedIn Ads

Understand B2B targeting, lead forms, job-function audiences and the economics of higher-cost acquisition.

Google Display

Use visual inventory for remarketing, reach and message reinforcement with placement controls.

Performance Max

Understand asset groups, audience signals, feeds, goals, reporting limits and how PMax fits the wider account.

What projects will you complete?

Each project is designed to produce evidence of how you think: the brief, measurement plan, build decisions, quality checks, analysis and next-step recommendations.

Google Search lead-generation build

Develop keyword groups, negatives, ads, assets, conversion actions and an optimisation checklist for a lead-generation business.

Meta lead or sales campaign

Create audience, placement, creative-testing and remarketing logic for a Meta campaign aligned to a clear conversion event.

YouTube campaign and creative brief

Plan audience strategy, video hooks, formats, frequency considerations and reporting for awareness or action objectives.

Performance Max or e-commerce plan

Map goals, assets, feed requirements, audience signals, controls, reporting limitations and diagnostic questions.

Tracking implementation and QA

Create a measurement plan and configure or audit events using GTM, GA4 and relevant platform-pixel concepts.

Looker Studio performance dashboard

Build a dashboard structure for spend, conversions, CPL or CPA, conversion rate and campaign-level observations.

Project-access disclosure: Direct access to external client ad accounts is not automatic. It depends on client permission, confidentiality, account security, project availability and learner readiness. When direct access is unsuitable, the trainer may use trainer-managed environments, approved historical datasets, anonymised reports or controlled exercises. This protects clients while preserving practical learning.

Performance marketing tools covered

The course focuses on transferable strategy and measurement skills. Specific interfaces and third-party tools may change as platforms evolve.

Ad Platforms

Google Ads Meta Ads Manager YouTube Studio LinkedIn Campaign Mgr Performance Max Google Merchant Centre

AI & Automation

ChatGPT Canva AI Smart Bidding Meta Advantage+ Pabbly / Zapier

Analytics & Tracking

Google Analytics 4 Google Tag Manager Meta Pixel + CAPI Looker Studio

CRO & Research

Hotjar Unbounce WordPress + Elementor SEMrush / Ahrefs HubSpot CRM

Specific tools may change as platforms evolve. The programme prioritises transferable strategy, measurement and diagnostic skills rather than dependence on one interface..

What live campaigns will you run?

Six projects run on real client websites with actual ad spend under trainer supervision. You’ll build a Google Search lead-gen campaign, a Meta e-commerce ROAS campaign, a YouTube awareness campaign, a Performance Max multi-channel campaign, a full GA4 / GTM / Pixel tracking stack, and a Looker Studio dashboard — proof recruiters can verify.

01 · Search Lead-Gen Campaign

Build a Search campaign for a coaching institute or B2B service — keyword research, ad copy, bidding, landing page and conversion tracking, measured in cost-per-lead.

02 · Meta E-com ROAS Campaign

Run a D2C catalog campaign with Advantage+ Shopping — audience layering, creative testing and retargeting funnels, measured in return on ad spend.

03 · YouTube Awareness Campaign

Plan a TrueView + In-Stream + Bumper launch — video creative briefs, audience targeting and frequency capping, measured in cost-per-view.

04 · Performance Max Campaign

Build one PMax campaign across Search, Display, YouTube, Gmail and Shopping — asset groups, audience signals and Smart Bidding in production.

05 · Tracking & Attribution Stack

Set up GTM + GA4 + Meta Pixel + CAPI on a real WordPress site, verify events in DebugView and build cross-platform attribution reports.

06 · Performance Dashboard

Build one Looker Studio dashboard pulling Google Ads + Meta Ads + GA4 — ROAS, CPL, CTR, conversion rate and blended CAC, recruiter-ready.

How the training and internship workflow progresses

Performance marketing develops through repeated planning, execution, measurement, review and documentation—not through a single final assignment.

Strategy & measurement

Business objectives, offers, funnels, unit economics, core metrics and measurement plans.

Google and Meta execution

Account structures, targeting, ads, creative, bidding and platform quality checks.

Tracking, CRO and reporting

GA4, GTM, pixel concepts, landing-page diagnostics, dashboards and campaign reviews.

Supervised project work

Project briefs, campaign or dataset analysis, reporting, portfolio documentation and interview preparation.

Who are your trainers?

You’ll learn from two practising paid-media specialists. Ravi Varma, founder of Digital Brolly, has 15+ years across Google Ads, Meta Ads and lead generation. Ambica Kiran is a senior trainer with 8+ years of hands-on Google and Meta Ads experience. Both run live client campaigns every week and teach what’s working now.

Meet the performance marketing trainers

Trainer profiles are linked so learners can review public credentials, experience and teaching content before joining.

Lead Trainer & Founder

D.V. Ravi Varma

15+ Years in Digital Marketing

Self-made entrepreneur and respected digital marketing strategist. Has personally guided thousands of students into successful careers. Widely recognised as one of Hyderabad's most impactful trainers — teaches with real client campaigns, not slides.

15+ Years Exp.

5,000+ Students

13.4K YouTube

SEO + GEO Expert Google Ads Performance Marketing AI Marketing

View LinkedIn Profile View Full Trainer Profile

Co-Trainer & Placement Mentor

Mrs. Ambika Kiran

8+ Years in Digital Marketing

Specialist in AI SEO, GEO targeting, WordPress, Google Ads, Social Media Marketing and Graphic Design. Known for her practical, student-friendly teaching style — stays with every student until they are placed.

8+ Years Exp.

AI SEO + GEO WordPress Graphic Design Placement Mentor

View LinkedIn Profile

What should you be able to demonstrate after the course?

The goal is not to promise profitable campaigns on demand. It is to build the practical ability to plan, configure, measure, diagnose and communicate paid-media decisions responsibly.

Translate a business goal into a campaign plan

Define the objective, audience, funnel, conversion event, budget assumptions and reporting plan.

Build and review Google and Meta campaigns

Apply account structure, targeting, creative, bidding and quality-control principles.

Create a measurement and tracking map

Document events, conversions, tags, pixels, QA steps and reporting dependencies.

Diagnose performance beyond platform metrics

Connect ad data with lead quality, landing-page experience and sales-stage feedback.

Present findings through a dashboard

Organise performance metrics, insights, limitations and recommended next actions.

Build an interview-ready portfolio

Show project briefs, decisions, checks, analyses and learning—not confidential client information.

Performance marketing course fee in Hyderabad

Digital Brolly currently publishes a fee of ₹25,000 for this programme. The invoice, taxes, EMI charges, cancellation terms, refund policy and exact batch inclusions should be confirmed in writing before payment.

Performance Marketing — Complete Programme

₹25,000 ₹30,000

3-month programme · 1.5 months training + 1.5-month live internship

OnlineClassroomHybrid — same price

💳 EMI options available at checkout

What you get for ₹25,000

12 strategic modules · 60+ hours of practical training
6 live campaign projects with real client ad spend
20+ tools — Google Ads, Meta Ads, GA4, GTM, ChatGPT, Canva AI
Brolly certification + Google & Meta certification guidance
1:1 mentorship from Ravi Varma + Ambica Kiran
Daily doubt-clearing + WhatsApp/Telegram community
Resume + LinkedIn coaching with ROAS-backed portfolio support
Mock interviews on real campaign case studies
100% placement assistance with 150+ hiring partners
Lifetime access to recordings and materials

What is the salary of a performance marketer in Hyderabad?

Performance marketers in Hyderabad typically earn more than generic digital marketers because their work is tied to revenue. Entry roles such as Performance Marketing Executive or PPC Specialist commonly fall around ₹3–8 LPA, mid-level ₹6–15 LPA, and senior or manager roles ₹15–40+ LPA. Actual pay depends on your ROAS-backed portfolio, employer type and skills.

Role	Entry (0–1 yr)	Mid (2–4 yrs)	Senior (5+ yrs)
Performance Marketing Executive	₹3–6 LPA	₹6–12 LPA	₹12–25 LPA
Google / Meta Ads Specialist	₹4–8 LPA	₹6–14 LPA	₹12–22 LPA
PPC Specialist	₹3.5–5 LPA	₹7–14 LPA	₹15–25 LPA
Paid Media Manager	₹6–10 LPA	₹10–20 LPA	₹18–30 LPA
Growth Marketer	₹8–12 LPA	₹12–20 LPA	₹20–40 LPA
Performance Marketing Manager	₹10–18 LPA	₹15–30 LPA	₹25–40+ LPA
Freelance PM Consultant	₹15K–60K/mo	₹60K–2L/mo	₹2L–5L+/mo

Source: indicative bands compiled from public salary aggregators (e.g. AmbitionBox, Glassdoor India) and Digital Brolly placement data, 2026. Figures vary with role, employer, location, skills and campaign portfolio, and are not a guarantee of earnings.

Where do our graduates get hired?

Direct interview drives, resume forwards and reference hiring across edtech, fintech, e-commerce, SaaS and digital agencies in Hyderabad.

Swiggy Wipro Cognizant Web Nexis mTouch Labs Stryv.ai Codetru Nalsoft AHEX Tech Collabera Digital 21 Frames + 138 more

Generic PM courses vs Digital Brolly's PM course

Most “performance marketing” courses are repackaged digital marketing with extra Google Ads slides. Here’s how a course built specifically for paid-media careers is different.

Generic PM courses

Digital Brolly PM course

Who should join this performance marketing course?

No previous performance marketing experience is required, but learners should be comfortable using a computer, spreadsheets and web tools and should commit time to assignments and campaign analysis.

🎓 Students & freshers

For learners targeting entry-level paid-media, PPC, campaign or digital marketing roles.

🔄 Career switchers

For professionals from sales, support, operations or non-IT backgrounds building measurable marketing skills.

📈SEO and social media professionals

For marketers adding paid acquisition, tracking and reporting capabilities to an existing profile.

🏪 Business owners

For founders who want to understand agency reports, control budgets and evaluate campaign economics.

✍️ Freelancers

For service providers adding Google Ads, Meta Ads or campaign reporting to their offer.

💻 Social media execs

For content, design or account-management professionals moving towards growth or paid-media responsibilities.

How to verify Digital Brolly before joining

Course pages should help you verify claims, not merely repeat them.

Read course reviews

Compare comments about teaching quality, practical sessions, support and learner experience.

View Digital Brolly reviews

Review placement records

Use student-level records to distinguish organisation-wide outcomes from course-specific claims.

View placement information

Check trainer credentials

Review the lead trainer’s background, specialisations, public profiles and teaching resources.

Meet Ravi Varma

Deepen Google Ads

Compare the broader performance programme with the platform-specific Google Ads course.

View Google Ads course

Deepen Meta Ads

Review the dedicated Meta Ads curriculum when Facebook and Instagram are your priority.

View Meta Ads course

Attend a free demo

Ask the trainer to demonstrate the course workflow, projects, tracking depth and batch calendar.

Book a demo or counselling call

Verified student feedback

Student Experiences at Digital Brolly

All student summaries on this page are derived from publicly available Google reviews. They accurately reflect learners’ course experiences and are not created or fictionalised as internship or placement case studies.

★★★★★

I had a long career gap and wanted to restart my professional life. After researching different career options, digital marketing felt suitable for me. I joined Digital Brolly after attending Ravi Varma Sir’s free demo class, which gave me confidence to begin again.thank you brolly.

★★★★★

I completed my graduation and wanted to learn a useful skill. After searching “Digital Marketing Course in Hyderabad” on Google, Digital Brolly impressed me. I attended Ravi Varma Sir’s free demo class near JNTU Metro Station and confidently joined the three-month course.thank you digital brolly

★★★★★

I had already completed another IT course, but I could not understand everything properly. I wanted to learn a practical skill, so I joined Digital Brolly. Ravi Varma Sir explained digital marketing concepts clearly, making learning simple, practical, and interesting throughout the course. Thank you sir

Digital Brolly · JNTU Metro Branch

Metro Pillar No: A689, 3rd Floor, Dr Atmaram Estates, Nizampet X Roads, beside Sri Bhramaramba Theatre, Kukatpally, Hyderabad, Telangana 500072

Performance Marketing Course in Hyderabad — FAQs

Real questions from prospects. If yours isn’t here, WhatsApp us at +91 81869 44555 — we reply within 30 minutes.

Performance marketing is a measurable approach to paid advertising in which campaigns are managed against defined outcomes such as qualified leads, sales, app installs or other valuable actions. Common metrics include CPL, CPA, ROAS, conversion rate and customer acquisition cost.

Digital Brolly currently publishes a fee of ₹25,000 for its classroom, live-online and hybrid performance marketing programme. Confirm the total payable amount, taxes, instalment charges, batch schedule and refund conditions in writing before paying.

The programme runs for three months: approximately 1.5 months of instructor-led training followed by 1.5 months of supervised campaign-project and internship work. Exact weekday, weekend and batch schedules may differ.

The programme is structured around six supervised campaign projects. Direct live-client-account access depends on client permission, confidentiality, security and project availability. Approved historical data, trainer-managed environments or controlled exercises may be used when direct access is unsuitable.

Yes. The opening modules cover digital advertising fundamentals, funnels and core metrics before progressing to Google Ads, Meta Ads, tracking, optimisation and reporting. Beginners must still complete practical assignments and spend time reviewing campaign data.

The programme covers Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Meta Pixel, Conversions API concepts, Looker Studio, Merchant Center, YouTube Ads, ChatGPT, Canva AI and selected landing-page, CRO and automation tools.

Students receive a Digital Brolly course-completion certificate after meeting the programme requirements. Trainers may provide preparation guidance for relevant third-party Google Skillshop and Meta assessments. Those credentials are issued by the respective platform only after the learner passes its assessment.

The course includes placement assistance such as portfolio review, resume and LinkedIn guidance, mock interviews and sharing suitable opportunities. It does not guarantee employment, a specific company, salary, remote work or joining date.

Depending on your prior profile and demonstrated skills, you may apply for Performance Marketing Executive, PPC Executive, Google Ads Executive, Meta Ads Executive, Paid Media Executive, Campaign Analyst or Growth Marketing Associate roles.

The Hyderabad classroom is at 3rd Floor, Dr Atmaram Estates, beside Sri Bhramaramba Theatre, Metro Pillar No. A689, Nizampet X Roads, near JNTU Metro Station, Hyderabad, Telangana 500072.

Yes. Digital Brolly currently offers classroom, live-online and hybrid modes. Ask whether the chosen batch provides the same session schedule, internship workflow, trainer access and recording policy across modes.

Compare the actual curriculum, trainer experience, tracking depth, project access rules, portfolio outputs, fee transparency, refund terms, student-level evidence, class schedule and whether placement support is described realistically. Avoid choosing solely on superlatives or guaranteed campaign results.