2 month Course
Digital Marketing course with internship is a 2 month programme with training and the Internship.
Digital Marketing course with internship is a 2 month programme with training and the Internship.
You can work as the Digital Marketing Intern for the 2 months along with the Course.
You are working with us as an Digital Marketing Intern for which you are paid salary too. Along with the salary, we shall also give away the Experience work Certificate.
Digital Marketing is growing big every day. With more users coming online the demand for digital marketing grows even further. Our Digital Marketing Course with Internship is focused on making you work on real time live projects in the form of Internship.
Our Digital Marketing Course with Internship Programs consists of 18 Modules covered in 2 months with 1 Hr class every weekday, Monday to Friday. You can join internship along with the course for 2 months Duration
All the 2 months you will be working on Live projects and try each and everything that you learnt duration the 2-month training program. After the completion of the Digital marketing Internship, you will be given Experienced Certificate and will assist you 100% till you are placed in a company as a Digital Marketer.
We believe our Digital Marketing Course with Internship is the right approach to get a job in Digital marketing, with India growing digitally everyday, there are more than 1 lakh new jobs getting created on Digital marketing every year in India. Our Digital Marketing Course with Internship will actually help you work on Live and Real Time Projects. Which you don’t find in any other institutes. Since you work real time as an intern already with us at Brolly, your chances of getting a Digital marketing job is high.
Our Digital Marketing Course with Internship covers both the business and Job Aspects in Digital Marketing covering all the 18 modules, and 225 topics as mentioned in our Curriculum.
We don’t just stop with training you on Digital marketing concepts, but we will also make you work on Digital Marketing Projects as a Digital Marketing Intern and make you get used to the job environment too. It also helps you crack interviews. Not just that, we shall also help you in creating a perfect resume, conduct mock-up interviews at our office, discuss interview questions in the class and we also refer your profile to the companies and startups that we partnered with to make things easier for you to get a job.
After the completion of the Internship for 3 months. You will be given the Experience Certificate for your work with Brolly making things more easier for you to get a job.
2.4 P’s of Marketing.
3.Definitions of Branding, Marketing, Advertising, Promotions and Sales.
4.Market Segmentation, Targeting and Positioning. (STP)
5.Real World Case Study Example.
1. What is Digital Marketing?
2. Types of Digital Marketing
3. Digital Marketing Vs Traditional Marketing.
4. Traditional Marketing Funnel.
5. Brand/Product Visibility.
6. Traffic – Targeted VS Non-Targeted.
7. Converting Traffic into Leads.
8. Visitor Engagement
9. Visitor Retention & ways to decrease bounce rate
1. How websites earn money online
2. Importance of creating Blogs in earning Money
3. Google Adsense
4. Affiliate Marketing
5. Earning Money From YouTube
1. Web Browsers and Websites
2. Domain names and Domain name extensions
3. Web Hosting
4. How to purchase the best Domain & Hosting?
1. Introduction to WordPress
2. Advantages of WordPress
3. WordPress Installation on your computer/localhost
4. WordPress Installation on Server
5. WordPress Dashboard
6. Installing and Customizing Themes
7. Creating Categories, Pages and Posts
8. Adding Menus
9. Adding Widgets
10. Installing Plugins
11. Importance of webpage structure for SEO
1.What are Keywords?
2.Types of Keywords.
3.Keyword Ideas Generation – Uber Suggest
4.Google Keyword Planner Tool
5.Keywords Analysis Tools. (Keyword Tool – Paid Tool)
6.Keywords Research Process.
7.Google Search Operators.
9.Using tools for Competition Analysis.
1.How does the search engine work?
2.Crawling, Indexing and Page Ranking Mechanisms.
3.Google Sandbox concept.
4.Understanding SERP – Search Engine Results Page
5.Google Algorithm updates.
6.Fixing Panda, Penguin, Hummingbird updates.
1.Fundamental On-page Factors.
2.Setting a Title for the Page/Post.
3.Setting proper Description for your page/post.
4.Page/post URL & its importance.
5.Headings, Importance of Heading and Rules.
6.Image Filename Optimisation.
7.Image Alt tag and its Importance.
8.Keywords placement and keyword Ratio/keyword density.
9.Importance of content.
11.Plagiarism checking tools
12.Creation of Robot.txt
13.Creation & integration Sitemaps.
14.Site Speed Analysis.
16.Anchor Links Optimization.
17.Google Analytics Integration
1.Introduction to Off Page Optimization.
2.What is Link Building?
3.Types of Linking Methods (One Way, Two Way and Three Way Links).
4.Types of backlinks – DoFollow Vs. NoFollow.
7.Local Business Listing.
8.Using Classifieds for Inbound Traffic.
9.Generating Links from QA Sites.
12.Links Analysis Tools. – (Ahrefs, SEMRush, Moz, SpyFu keyword tools)
13.What is Domain Authority?
14.Factors that influence domain authority
15.How to Increase Domain Authority.
1.Adding Website to Search Console & Verification Process.
2.Setting Geo-target location.
3.Search Queries Analysis.
4.Filtering Search Queries.
5.External Links Report.
6.Crawls Stats & Errors.
7.Fixing Crawl Stats Errors.
8.Fixing 404 Errors.
1.Google Business Listing
2.Creating Knowledge Panel for your business
3.Map listing optimizations.
4.Adding posts to google business listings.
5.Increasing business visibility through local SEO
1.Using tools for SEO – Free tools, Paid tools
2.Buying paid tools at a cheaper cost
3.Website SEO Audit – On Page & OFF Page
4.SEO Report Creation
5.Monitoring website SEO improvements
1.Inorganic Search Results
2.Introduction to Google AdWords & PPC Advertising
3.Setting up a Google AdWords Account
5.Key Terms in Adwords – PPC, Bidding, Ad Rank, Quality Score, CTR
6.How does AdWords rank Ads?
7.How does bidding work?
8.Importance of Quality Score
9.Creating Good Landing Pages
10.Types of Campaigns
11.Creating Search Campaigns.
13.Different types of Location Targeting.
14.Different types of bid strategy – Manual and Auto.
15.Advanced bid strategies – Enhanced CPC CPA.
16.Ad-extensions & Types of Ad-Extensions.
17.Adding Ad-Extensions in Campaigns.
18.Creating Ad Groups.
20.Finding relevant keywords, Adding keywords in ad-group.
21.Types of keywords, Phrase, exact, broad & negative.
22.Creating ads – Display & destination URL.
24.Importance of CTR in optimization & How to increase CTR.
25.How to increase quality score.
26.Importance of negative keywords in optimization.
27.Evaluating campaign stats.
28.Creating Display Campaign.
29.Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
30.The difference in Search & Display Campaign Settings.
31.Ad-scheduling & Ad-delivery.
34.Setting up Remarketing Campaign.
35.Creating Remarketing Lists.
1.Introduction to Google Analytics
2.How to set up Analytics Account
3.Google Analytics Dashboard
4.Goals and Conversions
5.How to set up Goals?
6.Types of Goals
8.How to Integrate AdWords and Analytics account?
9.How to set up Filters?
10.How to view customized reports?
12.Traffic Behavioural flow
1.Social Media and Its Importance in Digital Marketing.
2.SMM Vs SMO.
3.Introduction to Facebook.
4.Facebook account setup.
5.Facebook for Personal Account and Its Elements.
6.Creating a post.
7.Facebook Page for businesses.
8.Different Types of Business pages offered by Facebook.
9.Profile Pic and Cover photo dimensions for pages.
10.Types of Posts and Statistics.
11.Hashtags and its advantages.
12.Facebook Page Designing.
13.Engaging Fans and Increase the Likes.
14.Page management options.
15.Facebook Events creation.
1.Introduction to Facebook Advertisements.
2.Difference between Facebook Advertising and Google Search Advertisements.
3.Types of Promotions with Facebook Advertisement.
4.Targeting the Audience.
5.Advanced Audience Targeting.
8.Integrating Facebook Pixel with your website
9.Retargeting on facebook.
1.Introduction to Linkedin.
2.Linkedin for SEO.
3.Benefits of LinkedIn Network.
4.LinkedIn Profile Creation.
5.Optimizing the profile.
6.Skills and Endorsements.
7.Recommendations on LinkedIn.
8.Adding new connections.
11.Finding Jobs on LinkedIn.
12.Creating a business page on LinkedIn.
13.Linkedin business page customization.
14.LinkedIn Page Posts.
1.Introduction to Twitter.
2.Twitter for Brand building.
3.Creating a Twitter profile.
4.Fan Engagement on Twitter.
6.Choosing Hashtags for your business?
7.Engaging users on Twitter.
8.Integrating Twitter with other social media networking sites.
1.What is Instagram Marketing
2.Why should you use Instagram for your business
3.How to increase followers on Instagram
4.Tips to get good Engagement on Instagram
5.Best Instagram Marketing Tactics
7.Instagram Stories & their importance
8.60seconders on Instagram – Instagram Video Ads.
9.Instagram paid advertising
1.Exploring content ideas
3.Tips to write good quality content
4.Content Spinning techniques
5.Plagiarism check for content
6.readability check for content
1.What is Quora?
2.Creating a Quora profile
3.Generating Leads from Quora
4.Questioning in Quora
5.Answering in Quora
8.Best Quora techniques for marketing your business.
1.Introduction to Affiliate Marketing.
2.How Affiliate Marketing Works?
3.Earning Money from Affiliate Marketing.
4.Affiliate Marketing Networks.
5.Affiliate Marketing Niches research
6.Affiliate Marketing execution & Tips
7.Affiliate Marketing Tools.
8.Best proven strategies to make money from Affiliate Marketing.
9.Live Case Studies.
1.YouTube Marketing Introduction.
2.Creating Channel on YouTube.
3.Types of Videos.
5.YouTube Video SEO.
6.Annotations and End Cards.
7.How to use Playlists.
8.Understanding Copyrights and Spam.
9.YouTube Creator Studio Dashboard.
11.YouTube channel Suspension, Policy Violation rules.
1.Best Freelancing sites.
2.Creating a profile in Freelancing websites.
3.Applying for works on freelancing websites.
4.Tips for getting projects on Freelancing websites.
5.Writing professional email to clients.
1.What is Email Marketing?
2.Advantages of Email Marketing.
3.Terminology Used in Email Marketing.
4.Do and Don’ts in Email Marketing.
5.Email Marketing Platforms.
6.Lead generation tools.
9.Creating mailing sequences
10.Generating sales from Email Marketing
11.Avoiding spam folder.
13.Best practices to send bulk emails.
14.Reports Metrics and Analysis.
15.A/B Testing & Improving ROI.
1.What is SMS marketing
2.Advantages & Importance of SMS Marketing
3.why is sms marketing so effective
4.How to do SMS marketing
5.What are Bulk SMS
6.Do’s and Don’t in SMS Marketing
1.What is E-commerce website?
2.Difference between E-commerce website & Normal website
3.Importance of security for E-commerce website – SSL Security
4.E-commerce on WordPress – WooCommerce
5.Payment gateway integration.
6.Creating seller accounts on Amazon & Flipkart.Gr
7.Facebook marketplace sales.
20.Answer the public
4.Free Themes and plugins.
5.List of websites to follow for updates
6.List of Websites for SEO Backlinks
7.Access to Digital Brolly’s Private Facebook Group
8.Job Openings updates
3.Digital Marketing Terminology
1.Google Adwords certification
2.Brolly Course completion certificate
3.Internship Certificate with brolly**
4.1 Year work Experience certificate**
1. Will get a job after doing this course?
Yes. Our Digital marketing Course covers all the required digital marketing modules required for the industry. Not just with course training,you are also getting real work experience in the form of Digital Marketing Internship, not just that, we also provide you sample resumes and conduct mock interviews to make you Fearless from Interviews. We also guide you through Google Fundamentals Certification which makes you more employable compared to others. We also refer you to our partnered companies and startups to assist you 100% to get placed. We don’t guarantee a job but we provide free internship facility to make you work real time so you can get job easily with work experience.
2. How long is the course duration and fee details?
This a 2 months course, it is a weekday course running from Monday to Friday. The class duration each day will be between 1 hr – 1:30 hr depending upon the topic for the day.
3. What is Digital marketing course with internship Fee? Can I pay in Installments? What payments are available?
The actual course fee is Rs 25000, but we are running an inauguration offer and giving the course for just Rs 12500. To avail the offer, the fee of Rs 12500 should be made in a single installment. You can pay us by Cash, Google Pay, PayTm, Account Transfer or any Debit or Credit Card.
4. How about cancellation and Refunds?
You can raise course cancellation request in 3 classes upon start of the batch, your payment will be refunded 100%. But after 3rd class of starting a batch, your amount will not be refunded.
5. What if I miss a class or classes?
No worries, If you had to miss a class or few classes, we shall arrange backup classes for those sessions from the same trainer to cover it up for you.
6. Will you provide course material?
Yes, The soft copy of the course material will be shared with you through Google Drive.