Institutional DM Course
Start your digital marketing journey with our Institutional Digital Marketing Course at Digital Brolly. Acquire the information and abilities necessary for success in the modern, technological environment.
Why choose Digital brolly for Institutional Training
Why Digital Brolly
Expertise in Industry Trends
Our training curriculum is designed to cover all aspects of digital marketing, from fundamentals to advanced strategies. We prioritize practical learning with hands-on exercises, case studies, and real time projects, ensuring participants gain useful skills.
Expertise and Experience
Digital Brolly has a team of experts with 13+ years of experience in the digital marketing field. Our mentors are industry specialists that bring real-world experience and practical knowledge to their training sessions.
Measurable Results & ROI
Digital Brolly designs training programs with specific, measurable, achievable, relevant, and time-bound (SMART) objectives aligned with your business goals. These objectives serve as benchmarks for assessing the effectiveness of the training and determining ROI.
Expertise and Experience
Digital Brolly has a team of experts with 13+ years of experience in the digital marketing field. Our mentors are industry specialists that bring real-world experience and practical knowledge to their training sessions.
Measurable Results & ROI
Digital Brolly designs training programs with specific, measurable, achievable, relevant, and time-bound (SMART) objectives aligned with your business goals. These objectives serve as benchmarks for assessing the effectiveness of the training and determining ROI.
Comprehensive Curriculum
Our training curriculum is designed to cover all aspects of digital marketing, from fundamentals to advanced strategies. We prioritize practical learning with hands-on exercises, case studies, and real time projects, ensuring participants gain useful skills.
Institutional DM Course with More Than 30Modules from Beginner to Advanced Level
Digital Marketing can potentially work wonders for your business.
1. What is Marketing? – Understanding Definitions & Meaning in detail.
2. 4 P’s of Marketing – Marketing Mix and Its importance
3. Types of Online Business and their Objectives.
4. Definitions of Branding, Marketing, Advertising, Promotions and Sales
5. Market Segmentation, Targeting and Positioning (STP).
6. Real World Case Study Examples.
1. What is Digital Marketing?
2. Types of Digital Marketing?
3. Digital Marketing Vs Traditional Marketing
4. Traditional Marketing Funnel
5. Digital Marketing Funnel
6. What are Impressions?
7. Brand/Product Visibility
8. What is CTR & How is it calculated?
9. What is Traffic?
10. Types of Traffic based on the source
11. Types of Traffic based on the Audience
12. Difference between targeted traffic & non-targeted traffic
13. What are leads?
14. What are sales?
15. What is Visitor Engagement?
16. How to increase Visitor Engagement?
17. What is Bounce Rate?
18. How to decrease bounce rate?
19. How to convert Traffic into Leads or sales?
1. Different ways to earn money online from websites.
2. Different ways to earn money online using videos.
3. Importance of blog in making money online.
4. What is Google AdSense
5. How to get your website approved for Google AdSense
6. Determining Ad positions and earning money from AdSense.
7. How to earn money by Making Videos and uploading them on YouTube Videos
8. YouTube AdSense and tricks to get your channel monetized
9. Other monetization methods on You tube
10. Earning money from YouTube even before YouTube Monetization
11. Earning Money From Affiliate Marketing
12. Step by Step process on how to earn money from Affiliate Networks.
13. More ways to monetize video content online -Skill share, Udemy &more
1. What is a Web Browser? & types of browsers
2. Difference between browsers and Search Engines.
3. What is a Webpage?
4. what is a Website?
5. What do you need to create a Website?
6. What is a Domain name?
7. What are Domain extensions?
8. How to choose a domain name for your Website?
9.How to buy a domain name?
10. What is a hosting space/server?
11. Different types of hosting
12. Which type of hosting to buy?
13. How to choose a best hosting provider?
14. Buying Hosting online.
1. What is CMS?
2. Why WordPress?
3. How to install WordPress on Local host (Your personal computer)?
4. How to install WordPress on Server?
5. WordPress Dashboard Brief
6. What are Pages?
7. What are Posts?
8. Difference between Pages and Posts?
9. How to create a Page and a Post?
10. What are categories?
11. How to create categories?
12. How to create different types of menus in WordPress?
13. Different types of Widgets and their usage
14. What is a Theme and its Importance
15. How to install a theme and activate it?
16. How to choose the Right Theme for your website?
17. What are Plugins? and their Importance
18. How to allow / block the crawling for your website?
19. Page Builder plugins for designing custom pages
20. How to design a Home page?
21. How to create a Blog?
22. How to create Contact forms and registration forms on your website?
23. How to create an E-commerce website for free?
24. How to integrate a Payment Gateway (adding payment links) to your website?
25. How to build a sales funnel on WordPress?
26. How to optimize images on your website?
26. How to optimize your website for loading fast?
27. How to handle your website security?
28. How to maintain backups for your website?
29. List of very important plugins that are must for a website
30. Changing URL structure for SEO purpose.
31. Add live chat options to your websites
1. What is SEO?
2. Different types of SEO
3. What are the advantages of SEO?
4. Disadvantages of SEO
5. What is SERP?
6. Understand Search Results
7. How google works in the backend?
8. What is Crawling?
9. What is Indexing?
10. Rank Math Algorithm and importance of relevancy
11. What is Google Sandbox?
12. Does Google Sandbox Exist?
13. Google Algorithm updates.
14. Special note on Panda, Penguin, Hummingbird updates.
15. Note Latest Bret Update & Upcoming Web Vitals Update.
16. Step by Step process on how to do SEO for a new website?
1. What are Keywords?
2. Different types of Keywords for SEO purpose.
3. Differentiating keywords based in user intentions.
4. What is search volume? and its importance.
5. What are LSI keywords?
6. What are intent defining keywords
7. Difference between money making keywords and informational keywords
8. How to get new keyword Ideas using Google
9. Tools to use for more keyword ideas
10. How to find search volume and tools to use?
11. Keywords Research Process
12. How to find profitable keywords for your business?
13. How to analyse difficulty of keyword?
14. How to analyse competitor keywords?
15. Deciding on keywords to target.
16. How to create strategies on how to outrank your competitors?
1. Generating content ideas
2. Forming a content framework/blueprint
3. Essential elements that your content should contain.
4. How to proofread or check the content for grammatical errors?
5. What is Plagiarism?
6. How to check the plagiarism of the content.
7. Best practices in content writing
1. Fundamental ON Page Factors.
2. How to write SEO optimized title for your Web Page/Post.
3. How to write attractive and description to get more clicks.
4. Best practices in writing page/post URLs to rank better
5. How to optimize the different types of Headings
6. The core content optimization principles.
7. How to use LSI keywords, synonyms and intent words for better rankings.
8. Structuring your webpage and prioritizing content for SEO
9. How to optimize Images on the website for image rankings.
10. Importance of Image file name, Image Alt tag and its size.
11.Optimizing content for visual search appearance
12.Importance of questioning words & FAQs on your page/post.
13.Importance of videos and optimizing videos on the page/post.
14.How to use SEO tools to cross check the ON page factors implementation.
1. Basics of Technical SEO
2. Website Structure & navigation optimization for SEO
3. Indexability of the website.
4. Tracking and fixing indexing errors.
5. Importance of Internal linking in SEO
6. Impact of Page Speed on SEO
7. Using GT Metrix & Lighthouse for speed reports.
8. Importance of UX Signals for SEO
9. Core web vitals and their importance.
10. Robots.txt & Sitemap.xml creation.
11. HTTPS & Website Security
12. Tracking and fixing broken links
13. custom 404 page
14. Importance of mobile responsiveness & mobile compatibility.
15. Touch friendly factors to boost UX and site rankings.
16. Other Technical aspects to monitor
1. What are Rich snippets.
2. Different types of Rich snippets.
3. How to optimize content for different types of featured snippets.
4. How to create site link snippet?
5. How to create Product, Rating, Review snippets?
6. FAQ Snippets and their benefits.
7. Importance of structured data tables on webpages/posts.
8. Other types of snippets and their optimization techniques.
9. Creating AMP pages and their benefits
1. What is OFF Page SEO?
2. Difference between ON Page and OFF Page.
3. Why is OFF Page SEO important?
4. Backlinks and their importance
5. What are backlinks
6. Types of backlinks
7. Do’s & Don’ts in Link Building
8. Importance of Anchor text in link building
9. What is Domain authority?
10. How to check a Websites Domain Authority?
11. How to increase a Websites Domain Authority?
12. What is spam score?
13. How to check for your websites spam score
14. Getting High quality Backlinks
15. Email marketing for backlinks
16. Link Building strategies
17. Advanced techniques in Link building
18. Unnatural links and their disadvantages
19. Monitoring Link Profile of your website
20. Maintaining Link health to avoid penalties
21. Process to remove spam links using disavowing tool
22. Establishing Brand Signals to boot rankings
23. EAT & their value
24. Other Key OFF Page techniques
1. Basics of Local SEO – What, why, how
2. The Map Pack – understanding the local SEO results.
3. Keyword Research for Local SEO
4. Create a listing on Google My Business (GMB)
5. Key optimization factors in GMB
6. Product listing, Services listing in GMB
7. GMB website builder tool.
9. Importance of images optimization and posts in GMB
10. What are NAP Citations
11. Importance of citations in Local SEO
12. Key local SEO Ranking factors
13. Importance of Social Presence & check-in’s for local SEO.
14. Importance of Online reputation Management for Local SEO.
1. What is Google Search Console?
2. Importance and uses of Google Search Console (GSC)
3. How to integrate your website with GSC?
4. Different types of website verification methods?
5. Setting Geo-target locations.
6. Analysing keywords, their positions and CTR’s
7. Comparing results over time of different keywords.
8. Filtering keyword analysis over countries, devices and more.
9. Check for indexability
10. How to request for Page indexing
11. How to check for snippets and errors.
12. Fixing crawl errors.
13. Monitor and fix mobile responsive errors.
14. Monitoring and fixing Web load speed issues.
15. Monitoring and fixing page not found errors.
16. How to use GSC for more keyword opportunities and ideas.
1. How to earn money from SEO
2. New website SEO step by step process
3. SEO Optimization check list
4. Creating SEO Performance report
5. SEO Interview Questions
6. Free SEO tools list
7. Paid SEO tool exposure.
8. SEO techniques E-book & Material
9. SEO site Audits
1. What is SEM?
2. Difference between SEO & SEM?
3. Inorganic Search Results
4. Introduction to Google AdWords & Pay Per Click Advertising
5. Setting up a Google AdWords Account
6. AdWords Dashboard overview & Walkthrough
7. Types of networks in Google Ads
8. Different types of campaigns
9. Types of Ads
10. How to create a Text Ad
11. Different types of Text Ad extensions.
13. Do’s and Don’ts in Text Ads
14. Google Ads Account Structure
15. Types of cost models in Google Ads
16. Different types of keywords in Google Ads.
17. How Google Ads define Ad positions
18. Factors that influence Quality Score.
19. How to increase your Ads Quality score.
20. Creating High Quality Landing pages
21. Different types of bidding strategies
22. How google Bidding/Auction works
23. Key terms in Google Ads – Impressions, Clicks, CTR, Avg CPC, Conversions, Conversion rate, Cost, Cost per Conversion, Impression rate, Avg CPM, Avg CPV, conversion value, conversion value per cost.
24. How to launch a search campaign
25. Choosing Campaign objective, Campaign and Ad Types.
26. Naming a Campaign
27. Choosing a network
28. Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest based targeting
29. Getting your Ad budgets right
30. Creating Ad Groups.
31. Creating Ad copies.
32. Types of Display Ads
33. Launching a display campaign
34. Types of Video Ads
35. Launching a video campaign
36. Ad optimization score and tips to improve
37. Conversion tracking
38. Generation Google Ads Reports
1.Introduction to Google Analytics
2. How Google Analytics works?
3. How to set up Analytics Account for your website?
4. Google Analytics Dashboard
5. Analyzing Audience
6. Analyzing website traffic Sources/Channels
7. Analyzing Audience Demographics
8. Analyzing traffic Behavioral flow
9. Analyzing traffic location & Languages
10. Goals and Conversions
11. How to set up Goals?
12. Types of Goals
13. How to Integrate AdWords and Analytics account?
14. How to set up Filters?
15. How to Generate reports in Google Analytics?
1. What is Email Marketing?
2. Email Marketing Basics
3. Advantages of Email Marketing.
4. Types of Email Marketing
5. Do and Don’ts in Email Marketing.
6. Email Marketing Platforms – tools.
7. Using Email marketing tools for Lead Generation.
8. Auto-Responders.
9. Designing Newsletters.
10. Creating mailing sequences
11. Generating sales from Email Marketing – Product sales, Affiliate sales
12. Avoiding spam folder – Double option.
13. Bulk Emailing.
14. Best practices to send bulk emails.
15. Reports Metrics and Analysis.
16. A/B Testing & Improving ROI.
17. Mail blast
18. Best tool for Bulk mailing
19. Writing subject lines for high CTR
1. Social Media and its Importance in Digital Marketing.
2. SMM Vs Social Media Optimization (SMO).
3. Introduction to Facebook.
4. Facebook account setup.
5. Facebook for Personal Account and Its Elements.
6. Creating a post.
7. Facebook Page for businesses.
8. Different Types of Business pages offered by Facebook.
9. Profile Pic and Cover photo dimensions for pages.
10. Types of Posts and Statistics.
11. Hashtags and its advantages.
12. Facebook Page Designing.
13. Engaging Fans and Increase the Likes.
14. Page management options.
15. Facebook Events creation.
16. Facebook Insights.
17. Facebook Groups.
18. Facebook groups & types of groups
19. Importance and advantages of running a community on Facebooks
1. Introduction to Facebook Advertisements.
2. Difference between Facebook Advertising and Google Search Advertisements.
3. Types of Promotions with Facebook Advertisement.
4. Targeting the Audience.
5. Advanced Audience Targeting.
6. Ad Formats.
7. Conversion Tracking.
8. Integrating Facebook Pixel with your website.
9. Retargeting on Facebook.
10. Understanding Facebook’s ads account structure
11. Creating landing Pages/Funnels for Ads.
12. Important tips and tricks to create successful landing pages/funnels.
13. Understanding campaign Structure and their objectives.
14. Running different types of campaigns on Facebook.
15. Different types of targeting on Facebook
16. Age, gender, location, Behavior, interest and other demographics based audience targeting.
17. Other different types of targeting
18. Optimizing and Spending controls
19. Ad copy creation techniques and types.
20. Ad creative design and types.
21. Creating and setting up Pixel
22. Custom conversion tracking
23. Attributions
24. Audience Retargeting
25. Remarking with custom audience
26. Remarking with Lookalike audience
27. Creating campaign with lookalike audience
28. Metrics & Optimizations
29. How to handle negative comments on Facebook Ads
30. Scaling Facebook Ads – Scaling with Audience expansion, Ad set scaling , CBO scaling , Ad account , Snipper method
31. How to work as a Freelancer running Ads for clients
1. What is Instagram Marketing
2. Why should you use Instagram for your business
3. How to increase followers on Instagram
4. Tips to get good Engagement on Instagram
5. Best Instagram Marketing Tactics
6. Instagram Hashtags
7. Instagram Stories & their importance
8. 60 seconds on Instagram – Instagram Video Ads.
9. Instagram paid advertising
10. IGTV and its importance
1. Introduction to LinkedIn.
2. LinkedIn for SEO.
3. Benefits of LinkedIn Network.
4. LinkedIn Profile Creation.
5. Optimizing the profile.
6. Skills and Endorsements.
7. Recommendations on LinkedIn.
8. Adding new connections.
9. LinkedIn Posts.
10.LinkedIn Groups.
11. Finding Jobs on LinkedIn.
12. Creating a business page on LinkedIn.
13. LinkedIn business page customization.
14. LinkedIn Page Posts.
15. Retargeting Profile views
16. Retargeting LinkedIn Marketing
17. Leads Generation in LinkedIn
18. Types of Ads in LinkedIn
19. Different types of Ads in LinkedIn
20. Different types of campaigns and objectives
21. Audience targeting
22. Adformats & Placements
23. Budget & scheduling
24. Conversion tracking
25. LinkedIn Audience network
26. Lookalike Audience
27. Custom Audience
1. Exploring content ideas
2. Content research
3. Tips to write good quality content
4. Content Spinning techniques
5. Plagiarism check for content
6. Readability check for content
1. Introduction to Affiliate Marketing.
2. How Affiliate Marketing Works?
3. Earning Money from Affiliate Marketing.
4. Affiliate Marketing Networks.
5. Affiliate Marketing Niches research
6. Affiliate Marketing execution & Tips
7. Affiliate Marketing Tools.
8. Best proven strategies to make money from Affiliate Marketing.
9. Live Case Studies.
10. Amazon Affiliate Network – Physical Products – India & US
11. Impact Affiliate Network – Digital Products & Services
12. Admitad Affiliate Network
13. Other Popular Affiliate Network – Click bank , JV-zoo, Commission Junction
1.YouTube Marketing Introduction.
2. Creating Channel on YouTube.
3. Types of Videos.
4. Uploading video.
5. YouTube Video SEO.
6. Annotations and End Cards.
7. How to use Playlists.
8. Understanding Copyrights and Spam.
9. YouTube Creator Studio Dashboard.
10. YouTube Analytics.
11. YouTube channel Suspension, Policy Violation rules.
12. How to create different types of videos
13. Screen recording tools
14. Video making tools
15. Video editing tools
16. How to upload videos on YouTube
17. YouTube SEO ranking factors
18. Keyword Research for YouTube
19. YouTube Title , description , Tags optimization
20. How to design attractive thumbnails
21. End screens and cards
22. How to use Playlists
23. YouTube SEO tools for Ranking
24. Understanding Copyrights and claims
25. Making Money from YouTube
26. YouTube AdSense Monetization Tricks & Tips
27. YouTube Partner Program YPP approval
28. YouTube comment moderation
1. What is a brand ?
2. Brand story
3. Brand Focus
4. Brand Positioning
5. Difference between Personal brand & organizational brand
6. Step by step process of personal brands
7. Branding Themes – Color Strategies
8. Structuring your brand
9. Branding on Social Media
10. Measuring Brand Success
1. Best Freelancing sites.
2. Creating a profile in Freelancing websites.
3. Applying for works on Freelancing websites.
4. Tips for getting projects on Freelancing websites.
5. Establishing network to get freelancing projects
6. Writing professional email to clients.
1. Basics of Entrepreneurship
2. Finding & Testing Business idea
3. Entrepreneurship Foundations
4. Creating Business plan
5. Raising Funds for Startup
6. Types of companies in India
7. Payment Gateways India & Foreign
1. What is WhatsApp marketing
2. Advantages & Importance WhatsApp marketing
3. Why is WhatsApp marketing so effective
4. How to do WhatsApp marketing
5. Bulk WhatsApp marketing tools
6. Send messages to unsaved contacts
7. Writing Attractive copies for WhatsApp marketing
8. Best practices in WhatsApp marketing
1. Ahrefs
2. Semrush
3. MOZ
4. Canva/Crello
5. WOO Rank
6. Keyword Tool
7. Alexa
8. Uber suggest – Pro
9. Page builders in WordPress elements Kit & Brizzy Pro
10. WordPress Image Optimizations – ShortPixel Pro
11. WordPress Plugin – Rankmath Pro
12. WordPress Backups – WPVivid
13. Liguix & Grammarly
14. Keyword tool.io
15. Frase – SEO content research and content generation
16. Labricka – SEO Audit tool
17. Beacon & Designer – E-book creator
18. Publer , Social Bee, Content Studio – Social Media
19. Vid IQ & Tube Buddy – Video marketing
20. Mailchimp & Krim mail – email marketing
21. Keyword Planner
22. Pabbly – Automations
23. Botstar – Message marketing
24. Microsoft clarity – user behavior
25. Loom/Clapboard/ Bcast – Screen Recorders
26. Vidnami/ Invideo – Video making
27. Web signals – Online Reputation Management
- Notes/PPT’s / Material – Ebook
- Interview Questions Pdf
- Sample Resumes
- Free Themes and plugins.
- List of websites to follow for updates
- List of Websites for SEO Backlinks
- Access to Digital Brolly’s Private Facebook Group
- Job Openings updates
- Paid Plugins and Plugins Access
1. Interview Questions
2. Resume Preparation
3. Digital Marketing Terminology
1. Google AdWords certification
2. Brolly Course completion certificate
3. Internship Certificate with brolly
4. 1 Year work Experience certificate**
5. Google Ads search certification
6. Google Ads Display certification
7. Google Ads Video certification
8. Google Ads Measurement certification
9. HubSpot Certifications
Placement Partners
Reasons To Opt Our Classroom Digital Marketing Training
Our classroom training offers hands-on practical experience, allowing you to apply digital marketing concepts in real-time. Through interactive sessions and guided exercises, you’ll learn essential skills and confidence in implementing strategies across various digital platforms.
Our classroom training provides personalized attention from experienced instructors. You’ll have the opportunity to ask questions, seek clarification, and receive immediate feedback on your work. This personalized approach ensures that you fully understand the concepts and can address any challenges effectively.
Our classroom training offers a structured curriculum designed to cover all aspects of digital marketing comprehensively. Unlike self-paced online courses where you may feel overwhelmed or not known where to begin, our classroom sessions provide a clear roadmap for your learning journey.
Benefits Of Classroom Digital Marketing Course
Career
Best Placement Assistance
Interview
Mock Interview Preparation
Internship Program
Work on Live SEO Projects
Batches
Versatile Batch Timing
Course Materials
Advanced Course Materials
Review
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FAQ'S
Learning Digital Marketing doesn’t have specific eligibility criteria. It’s open to anyone interested in pursuing a profitable course or individuals who have a passion for business and marketing. The course is accessible to people from any educational background and doesn’t require specific criteria or practical skills. Digital Marketing skills are highly sought after and in-demand.
By applying your digital marketing knowledge and strategies, you can earn a substantial income within a few months. For those seeking employment, expect a salary ranging from 10,000 to 50,000 upon completing the course, depending on your experience level. Salaries vary for freshers and experienced candidates based on their expertise.
We help you get ready for job interviews by organizing practice interviews and providing support in creating a professional resume. Additionally, we assist you in connecting with various digital marketing companies to enhance your chances of finding a job.
Absolutely, keeping your skills updated with evolving trends opens up definite opportunities for career advancement. You can continuously enhance your skill set and progress to higher roles.
Upon your request, we offer backup classes and sessions for clarifying doubts. You also have the option to retake the entire course if you wish.
Check out our schedules here to find a slot that suits your availability, including weekends for working or marketing professionals. For personalized sessions and any further inquiries, feel free to reach us at +91 81869 44555 or email us at digitalbrolly@gmail.com.
Upon request, we offer clarification sessions. You can also retake the entire course at no additional cost if desired.
Indeed, we offer online Digital Marketing classes for your convenience, allowing you to participate from your preferred location. Contact us to register for our online Digital Marketing courses.
