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Application of AI in Marketing

Application of AI in Marketing AI is transforming how businesses reach and engage customers. Here are the key applications   Personalized Marketing – AI analyzes customer behavior and preferences to deliver tailored ads, emails, and content. Predictive Analytics – AI predicts customer needs and trends, helping businesses plan better campaigns. Chatbots and Conversational Marketing – […]

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Different Types Of Ads in Digital Marketing

Different Types Of Ads in Digital Marketing Introduction Digital marketing has completely changed how businesses promote their products and services.  In the past, advertising was limited to TV, newspapers, or radio, but today brands can instantly reach their audience through Google, Facebook, Instagram, YouTube, and many other platforms.  This shift has made ads more affordable,

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Difference Between Facebook ads and Google ads

Difference Between Facebook ads and Google ads While both Facebook Ads and Google Ads are highly effective, they work in different ways.  Understanding these differences helps businesses choose the right platform based on their goals, budget, and audience. Targeting vs Intent Facebook Ads focus on audience based targeting. This means your ads are shown to

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Difference Between Social Media Marketing and Digital Marketing

Difference Between SMM and Digital Marketing Introduction – Difference Between SMM and Digital Marketing In today’s highly connected world, most people spend a big part of their day online  searching on Google, scrolling through social media, reading blogs, or watching videos.  For businesses, this shift in consumer behavior has created a huge opportunity to connect

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