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Online MBA Digital Marketing Syllabus 2026
BDMP Online MBA Digital Marketing Syllabus 2026 – Modules & Course, this page gives you a clear semester-wise view of what you will learn. Our BDMP program is a 2-year Online MBA in Digital Marketing that blends MBA fundamentals with practical marketing skills like SEO, Google Ads, social media, analytics, automation, and AI tools.
Introduction
Digital Brolly BDMP program break the syllabus into Semester 1, Semester 2, Semester 3, and Semester 4. Each semester explains the focus, key modules, and what you can build as proof of learning (projects, reports, dashboards, and case studies). This structure helps you understand how Our course moves from basics to advanced skills so you can plan your learning and career goals with confidence.
Digital Brolly BDMP MBA Syllabus Breakdown
| Semester | Main Focus | Key Skills You Learn | Proof You Build |
|---|---|---|---|
| Semester 1 | Foundations + AI basics + Website & Design | Marketing basics, funnels, website setup, AI content support, Canva, WordPress | Persona + funnel plan, basic website, creative set |
| Semester 2 | Search + GEO + Google Ads + Tracking | SEO, keywords, content planning, on-page/technical SEO, Google Ads, GA4, GTM | SEO plan + audit, ads campaign structure, tracking + simple report |
| Semester 3 | Social + Paid Social + Video + Automation | Meta Ads, Instagram, LinkedIn, YouTube, affiliate basics, email marketing, WhatsApp funnels | Content calendar, paid social plan, video plan, email/WhatsApp flows |
| Semester 4 | Career Launch + Freelancing + Certifications + Entrepreneurship | Freelancing basics, personal branding, certifications prep, communication, interview readiness | Final portfolio, case study, resume + LinkedIn, certification plan |
BDMP MBA Semester 1 – Industry-Ready Foundation in Marketing,
AI & Content Design
This semester 1 makes you ready for of the BDMP Online MBA Digital Marketing Syllabus 2026 – Modules & Course builds your base. You learn marketing fundamentals, how digital funnels work, how websites are created, how to use AI for research and content, and how to design brand creatives. This semester makes you ready for SEO and ads in Semester 2.
BDMP MBA Semester 1 – Topics & Modules Covered
What you’ll learn in Semester 1
- Modules Foundation
- Strategy & AI
- Content
- Design & Experience
Module 1 – What is Marketing Foundation & AI Customer Personas
- You start with “what marketing is” and key MBA marketing basics like 4Ps and STP (Segmentation, Targeting, Positioning).
- Then you build modern buyer understanding using ideal customer avatars and AI-based persona/journey mapping using tools like ChatGPT and Gemini/Perplexity.
This improves EEAT because you learn how to write and market for real people, not only keywords.
Module 2 – How Digital, Traditional & AI Marketing Work Together
- This module explains the full funnel and core metrics like impressions, CTR, traffic, bounce rate, engagement, and how to convert traffic into leads or sales.
- It gives you the “marketing brain” needed to understand results later in SEO, ads, and analytics.
Module 3 – Web Foundations: Domains, Hosting & Conversion Sites
- You learn how websites work—domain names, hosting, choosing the right hosting, and setting up a site foundation.
- This matters in 2026 because many marketing jobs expect you to understand landing pages and site basics.
Module 4 – AI Marketing & Prompt Engineering for Creators & Brands
- Here you learn what AI marketing is, how prompts work, and how to use AI for research, text, images, and videos.
- You also get a prompt library so you can produce better output faster (with clarity and structure).
Module 5 – How to Monetise Web, Video & AI Assets
- You learn how digital businesses make money: adsense basics, affiliate marketing, freelancing, e-commerce basics, and selling digital/AI content.
- This helps you connect marketing skills to real business outcomes (a key MBA advantage).
Module 6 – how to Master Canva & AI Design Tools for Digital Marketing
- This module builds visual skills needed for ads and social media: color psychology, brand kit, templates, thumbnails, social creatives, and Canva AI tools and scheduling/integrations.
- These are practical skills recruiters can quickly test.
Module 7 – Build & Design Websites with WordPress
- You learn WordPress from basics to execution: pages vs posts, themes, plugins, menus, blog setup, contact forms, and SEO-friendly URL structure.
- This makes your portfolio stronger because you can publish real landing pages and content.
BDMP MBA Semester 2 – Industry-Ready Search,
GEO & Performance Marketing
Semester 2 is where BDMP becomes results-focused. You learn how search engines and AI answer engines work, how to build SEO growth step-by-step, and how to run paid campaigns with correct tracking so you can prove ROI in reports. (This semester covers Modules 8 to 20.)
What you’ll learn in Semester 2 – Topics & Modules Covered :
Module 8 – Master AI SEO & GEO for Search Rankings
- This module the SEO fundamentals (SERP types, crawling, indexing, keywords, intent)
- how modern results include AI Overview / AI Mode, so you can optimise for both search and answer engines.
Module 9 – AI Keyword Research & Competitor Analysis
- how to find new keyword ideas using AI and tools, evaluate search volume, and benchmark competitors.
- so you can build a practical keyword plan for real websites.
Module 10 – AI-Powered Content Strategy & SEO Copywriting
- how to plan content frameworks using competitor research + AI, generate content safely.
- follow best practices like proofreading and plagiarism checks.
Module 11 – On-Page SEO & Content Architecture
This module on-page SEO that improves rankings and clicks: titles, descriptions, URL best practices, headings, internal links, image SEO, video SEO, and adding question-style FAQs for better visibility
Module 12 – Technical SEO & Core Web Vitals Optimisation
You learn technical SEO foundations like robots.txt, sitemap, speed, Core Web Vitals, HTTPS/security, broken links, mobile friendliness, canonicals, and fixing orphan pages.
Module 13 – Advanced SERP Features, Schema & Rich Results
- This module rich results (snippets, ratings, reviews, FAQ snippets)
- The role of structured data—helpful for SEO visibility and AI-friendly page structure.
Module 14 – Authority Building, Digital PR & Off-Page SEO
- You learn off-page SEO the right way: backlinks, anchor text, domain authority, spam score, link-building do’s and don’ts link health (so you avoid penalties).
Module 15 – Local SEO, Google Business Profile & Reputation Management
- This module Local SEO basics including map pack understanding, local keyword research, Google Business Profile setup/optimisation, NAP citations, and reputation management
Module 16 – Google Search Console (Deep Dive) & SEO Diagnostics
- Module 16 teaches you how to use Google Search Console (GSC) to improve your website’s search performance.
- You learn how to verify your site, check which pages are indexed, and find errors that stop pages from ranking. You also learn how to read the Performance report (clicks, impressions, CTR, positions) to understand which keywords and pages are working.
Module 17 – Master SEO Audits, Monetisation & AI Reporting
- how SEO work is packaged professionally: SEO checklists, site audits, performance reports, and case studies (so your learning becomes interview-ready proof).
Module 18 – Google Ads & AI Smart Bidding for Performance Marketing
- This module SEM vs SEO, Google Ads account setup, campaign types, keywords, bidding/auction basics, quality score, landing pages, budgets, launching campaigns, optimisation, reports, and retargeting audiences.
Module 19 – Conversion & Event Tracking with Google Tag Manager
- GTM fundamentals (tags, triggers, variables) and how to set up conversion + event tracking correctly.
Module 20 – Marketing Analytics with GA4 & AI Insights Dashboards
- GA4 setup (data streams, integration), real-time tracking, traffic sources, audience insights, behaviour flow, goals/conversions, filters.
- connecting GA4 with Google Ads for full-funnel measurement.
How to Use AI in Digital Marketing in 2026
BDMP MBA Semester 3 – Industry-Ready Social Media,
Video & Funnel Marketing Skills
Semester 3 of Digital Brolly BDMP Online MBA Digital Marketing Syllabus 2026 – Modules & Course focuses on growth channels beyond search: social media, Meta ads, Instagram, LinkedIn, YouTube, plus affiliate marketing, email automation, and WhatsApp funnels. The goal is simple—learn how to create content, run campaigns, and build follow-up systems that convert leads into customers.
What you’ll learn in Semester 3 – Topics & Modules Covered :
Module 21 – Social Media Marketing & Community Building with Meta Business Suite
- how to set up pages and plan content for business goals.
- You practice scheduling, engagement, and community building so you can grow reach and trust.
- campaign structure, audiences, budgets, creatives, and optimisation. You also learn how to read results and improve performance step by step.
Module 23 – Instagram Growth Strategy, Reels & Analytics
- how to optimise your profile and plan posts, reels, and stories.
- You also learn to read insights and improve content based on what works.
Module 24 – LinkedIn Personal Branding & B2B Lead Generation
- Build a strong LinkedIn profile for jobs and business leads.
- Learn outreach basics, content posting, and simple methods to connect with recruiters and decision-makers
Module 25 – YouTube Growth, YouTube SEO & AI Video Creation
- Learn channel setup, video planning, thumbnails, titles, and YouTube SEO.
- You also learn basic analytics to improve views and watch time.
Module 26 – Affiliate Marketing & Partnership Funnels with AI
- how affiliate marketing works and how to choose a niche.
- Build a simple funnel from content to clicks to conversions with tracking basics.
Module 26 – Affiliate Marketing & Partnership Funnels with AI
- Learn list building, email types, subject lines, and automation sequences.
- Create welcome and follow-up flows that help convert leads into customers.
Module 28 – WhatsApp Marketing Funnels & API Automation
- WhatsApp Business setup, catalog, quick replies, labels, and broadcast rules.
- Build a WhatsApp follow-up system and connect it with ads for lead handling.
BDMP MBA Semester 4 Career Launch, Freelancing,
Business Growth & Certifications
Semester 4 of Digital Brolly BDMP Online MBA Digital Marketing Syllabus focuses on turning your skills into career results. You learn freelancing and client handling, basic entrepreneurship, personal branding, certification preparation, communication skills, and a career launch plan. This semester helps you present your work clearly for interviews and roles.
What you’ll learn in Semester 4 – Topics & Modules Covered :
Module 29 – Freelancing Strategies & Client Acquisition for Digital Marketers
- how to find clients, choose services, set pricing, write proposals, and manage communication.
- You also learn reporting basics so clients can see proof of your work.
Module 30 – AI-First Entrepreneurship & Lean Business Validation
- how to validate a business idea, understand target customers, and create a simple MVP approach.
- This helps you think like a growth marketer and business owner.
Module 31 – Full Stack Digital Marketing Tools & Career Readiness Training
- You revise and practice key tools across SEO, ads, analytics, content, and automation. The focus is using tools to produce reports and real outputs.
Module 32 – Global Digital Marketing Certifications Track
- Prepare for certification exams (Google, HubSpot, etc.)
- learn how to present certificates correctly on LinkedIn and resumes.
Module 33 – Communication Skills & Interview Readiness
Improve communication for interviews and workplace life:
- speaking
- presenting
- email professionalism
- mock interview practice
Module 34 – Career Launchpad: Portfolio, Internship & Placement
- Build a final portfolio, case study presentation, resume, and LinkedIn profile. Practice mock interviews
- You get guided career direction based on your target role.
Module 35 – Learning Resources, Templates & Lifetime Community
- Access templates, checklists, and learning resources to keep improving even after the program.
- This supports long-term career growth and consistent skill upgrades.
Module 36 – Final Capstone: Portfolio & Case Study Submission
- You package your work into one clear case study and portfolio format that can be shared during interviews.
- This becomes your “proof of skill” output.
Written & Guided by Industry Expert:
1.D.V. Ravi Varma
Digital Marketing Expert & Lead Instructor | 16+ Years Experience
D.V. Ravi Varma is a self-made entrepreneur and South India’s most respected digital marketing expert with over 16+ years of industry experience. He has worked with multiple successful startups, designing effective business models and growth-focused marketing strategies. In 2026, he leads the way in AI-powered digital marketing, specializing in generative SEO, AI content creation, smart ad optimization, and marketing automation. Known for transforming careers, he has mentored thousands of learners with proven success results and is widely recognized as one of the best digital marketing trainers in South India.
2.Mrs. Ambika Kiran
Digital Marketing Expert | 8+ Years Experience
Mrs. Ambika Kiran is an experienced digital marketing trainer with 8+ years of professional and teaching expertise. She specializes in AI SEO, GEO targeting, WordPress, Google Ads, Social Media Marketing, and Graphic Design — equipping students with the most in-demand 2026 digital skills. Her practical teaching approach, real-time project training, and strong placement guidance have helped thousands of students build successful digital marketing careers in Hyderabad and beyond. Known for her simple, student-friendly mentoring style, she makes complex concepts easy to understand and implement for every learner.
What You Get After Completing the BDMP MBA Program
Our BDMP Online MBA Digital Marketing Syllabus 2026 is built in 4 semesters to move you from basics to advanced, job-ready skills. By the end, you won’t just know theory—you will have real proof of learning, like projects, reports, dashboards, and a structured portfolio you can show in interviews.
What You Will Be Able to Do After BDMP MBA – Job-Ready Outcomes
- Plan and run digital marketing work across SEO, ads, social media, and analytics
- Track results using GA4 and Tag Manager and explain performance clearly
- Create content and creatives that match business goals
- Build follow-up systems using email and WhatsApp for lead conversion
- Start freelancing with a clear service offer, basic pricing, client communication, and simple monthly reporting
Proof of Your Skills – BDMP MBA Certifications & Portfolio
- A portfolio with project files (audits, plans, campaign structure, content calendar)
- Reports and dashboards that show what you did and what you learned
- One clear case study (problem → action → result) with screenshots (private data hidden)
FAQS
It usually includes marketing management, consumer behavior, strategy, plus SEO, ads, social media, analytics, and digital planning.
Yes, MBA adds business, strategy, and management subjects along with digital skills.
Our programs follow 4 semesters across 2 years.
Basics of marketing, digital channels overview, website fundamentals, and content/creative foundations.
SEO and search planning, content strategy, technical basics, plus paid ads and measurement foundations.
Social media strategy, paid social (Meta), video marketing, and lead nurturing basics.
Advanced planning, branding, certifications prep, portfolio building, and career readiness.
Yes, SEO is a core part of most digital marketing specializations.
Yes, most updated syllabi include search ads basics, campaign structure, and reporting.
Yes, it covers content planning, engagement, and paid social basics.
Yes, strong programs teach GA4-style analytics thinking and performance reporting.
Good 2026-ready programs include tracking concepts so you can measure leads and sales.
Yes, content strategy and writing for web and ads is usually included.
Many modern programs include AI for research, content support, and productivity workflows.
The best programs include projects, reports, and case studies so you can show proof of skills.
Common tools include Google Ads, analytics, Search Console, reporting tools, CMS (WordPress), and design tools (Canva).
It depends on the institute; 2026-ready syllabi update for AI trends, tracking changes, and new platform features.
You should be able to plan campaigns, run basic ads, improve SEO, track results, and present work clearly with reports.
A job-ready syllabus includes tools practice, real projects, reporting, and a portfolio or capstone case study.
Check Our universitys recognition, semester structure, tools included, project work, certifications, and who the trainers are (LinkedIn + experience).
