- You start with core marketing like the 4Ps and STP.
- You also learn branding vs sales, leads vs sales, and real-world case examples.
Institute కి రండి | Demo వినండి | Decide అవ్వండి. ( Online Class Available )
Digital Marketing Syllabus 2026
A clear Digital Marketing Syllabus is the fastest way to learn what matters and avoid confusion. In 2026, digital marketing is not just about posting on social media — it’s about building a website, ranking on Google, running ads, tracking results, and improving conversions.
At Digital Brolly, we follow a practical, job-focused syllabus with 37 step-by-step modules that take you from marketing basics to SEO, Google Ads, social media, analytics, AI marketing, and placement support. This page shows our complete module-wise syllabus so you can understand exactly what you will learn.
Who is Digital Brolly's Digital Marketing Course Designed For?
This syllabus is designed for:
- Students and freshers who want a first job in digital marketing
- Working professionals who want to switch careers
- Business owners who want leads and sales online
- Freelancers and creators who want steady client work
Digital Brolly offers online and offline learning modes, and the course is designed for practical skill-building with live projects and guidance
Digital Brolly vs Other Digital Marketing Institutes
Syllabus Comparison
What you compare | Digital Brolly (37 modules) | Many other institutes (typical) |
Total structure | Full roadmap (foundation → execution → placement) | Often topic list without step-by-step flow |
Website + WordPress | Included (website basics + WordPress creation) | Sometimes skipped or optional |
AI Marketing basics | Dedicated AI module (prompt + GenAI + LLM basics) | Covered lightly or as 1 session |
SEO depth | SEO introduced as a dedicated module and part of the roadmap | Usually only “SEO basics” |
Performance marketing | Covers core channels (Google Ads + social ads path in curriculum) | Often limited to theory demos |
Placement readiness | Dedicated placement + internship program module | May be “placement assistance” without structured steps |
Student deliverables | Notes, templates, recordings, interview Qs, resume samples, updates | Usually only certificate + notes |
What makes a Best digital marketing syllabus in 2026
A syllabus should not be a random list of topics. In 2026, a strong syllabus should include:
- SEO that matches today’s search (AI Overview, intent, content structure, technical basics)
- Paid ads training (Google Ads + Meta Ads) with tracking
- Content systems (planning, writing, creatives, publishing)
- Analytics and reporting (so you can prove results)
- AI tools and prompt skills (to work faster without losing quality)
- Placement readiness (resume, portfolio, interview support)
Our syllabus includes AI marketing basics, practical execution, and placement modules as part of the curriculum structure.
Digital Brolly Digital Marketing Syllabus
Digital Marketing Foundation – Modules 1–4: Marketing, Web, Digital & AI Basics
Module 1 – Marketing Basics
Module 2 – Introduction to Digital Marketing
- You learn what digital marketing is and how online traffic works.
- understand traffic types, funnels, CTR, and bounce rate in simple terms.
- also learn how to convert visitors into real leads and sales.
Module 3 – World of Web & Importance of Website
- You learn the basics of browsers and how websites work.
- understand domains and hosting, and how to choose the right domain name.
- also learn how to buy hosting and build a strong website foundation.
Module 4 – Introduction to AI Marketing (Prompt Engineering + Generative AI + LLMs)
- AI marketing basics, prompts, tokens
- AI tools introduction (listed as “10+ tools covered” in the curriculum).
Build & Earn – Modules 5–7: Website Building & Creative Digital Marketing Skills
Module 5 – How to Earn Money Using Websites, Videos & AI Tools
- This module shows how to use digital platforms and tools to earn online.
- You learn practical ways to start, test, and grow income opportunities.
- The focus is on execution, not just theory.
Module 6 – Graphic Design for Digital Marketing Using Canva
- You learn how to design marketing creatives for brands.
- This includes social media posts, banners, and ad designs.
- You also understand how to make designs that look professional and convert.
Module 7 – Website Creation & Development Using WordPress
- You learn how to build websites using WordPress.
- understand pages, menus, themes, and basic site setup.
- You also learn how to create SEO-friendly pages and landing pages.
- This helps you generate leads and support business growth online.
Search Marketing Core – Modules 8–12: SEO 2026, Blogging & Google Tools
Module 8 – Introduction to SEO 2026: Core Fundamentals for Digital Marketers
- You learn the fundamentals of SEO with a modern 2026 approach.
- understand how Google search works and how pages rank.
- learn user intent and what people actually search for.
- You also cover on-page SEO basics like titles, headings, and content structure.
Module 9 – Keyword Research Skills for SEO (2026)
- You learn different types of keywords (short-tail, long-tail, and local).
- understand user intent — what people really want when they search.
- learn how to find the right keywords for your niche.
- dYou also plan content topics that have a strong chance to rank.
Module 10 – On-Page SEO Techniques & Strategies
- You learn how to optimize SEO titles and headings the right way.
- also set internal links, fix images, and improve page layout.
- This helps your content structure become clear and rank better.
Module 11 – How to Master Technical SEO Fundamentals
- learn how to check website health and fix common technical issues.
- You understand indexing basics and how Google discovers your pages.
- also make technical improvements that support better rankings
Module 12 – Off-Page SEO & Domain Authority Building (2026)
- You learn how backlinks work and why they matter for SEO.
- understand citations and other trust signals.
Modules 13–19 – Content, Social & Video Marketing for Organic Growth
Module 13 – How to Master Content Marketing for Organic Growth
- how to plan content calendars
- write content that answers questions, and build topical authority.
Module 14 – Blogging & Website Content Writing Strategies
- You learn practical writing for SEO-friendly blog posts.
- how write landing pages that convert visitors into leads.
- Plus, you create clear service pages that rank and build trust.
Module 15 – Social Media Marketing Strategies & Skills
- social media strategy and platform basics.
- plan content that matches your audience and goals.
- improve engagement and grow your brand consistently.
Module 16 – Instagram Marketing Strategies & Growth Tactics
- how to create Reels and high-performing posts.
- You optimize your Instagram profile for reach and trust.
- apply practical strategies to grow consistently.
Module 17 – Facebook Marketing Strategies & Growth Tactics
- how to manage Facebook Pages professionally.
- You build an organic strategy to increase reach and engagement.
- grow the right audience for your brand.
Module 18 – LinkedIn Marketing Strategies & Personal Branding
- How to build strong personal branding on LinkedIn.
- improve company presence with the right content and positioning.
- learn generate leads using smart outreach and trust-building content.
Module 19 – YouTube Marketing Strategies & Video Growth Tactics
- The basics of growing a YouTube channel.
- You plan content ideas that match what people search and watch.
- You also optimize titles, descriptions, and videos for better reach.
Performance Marketing – Modules 20–27: Paid Ads, Funnels & Lead Generation
This is where most students become “job-ready” because you learn what businesses pay for: leads, sales, ROI.
Module 20 – Google Ads Basics
- how Google Search ads work from scratch.
- understand keywords, ad copy, bidding, and targeting basics.
- how to set up search campaigns the right way.