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Digital Marketing Syllabus

Digital Marketing Syllabus (2)

Digital Marketing Syllabus

Digital marketing is a great way to promote businesses online, and it’s becoming more important. So many people spend time on the internet, learning how to use digital marketing can really help you grow your business or career. At Digital Brolly, our digital marketing course covers everything you need to know, from the basics to advanced skills, in a hands-on way that’s easy to understand and apply.
 

Whether you’re just starting or already have some knowledge, this course will help you improve your skills and become an expert in digital marketing. Our Digital Marketing syllabus covers a wide range of topics, ensuring that you learn everything from website creation and SEO to social media marketing and Google Ads. Let’s take a look at the syllabus and see how you can become an expert in digital marketing.

Module 1 : Marketing Basics
  1. What Marketing?
  2. 4 P’s of Marketing.
  3. Types of Online Business and their Objectives.
  4. Difference between Leads & Sales.
  5. Definitions of Branding, Marketing, Advertising, Promotions and Sales.
  6. Market Segmentation, Targeting and Positioning. (STP)
  7. Real World Case Studies & Examples
Module 2 : Introduction to Digital Marketing
  1. What is Digital Marketing?
  2. Types of Digital Marketing
  3. Digital Marketing Vs Traditional Marketing
  4. Traditional Marketing Funnel
  5. Digital Marketing Funnel
  6. What are Impressions?
  7. Brand/Product Visibility
  8. What is CTR & How is it calculated?
  9. What is Traffic?
  10. Types of Traffic based on source
  11. Types of Traffic based on Audience
  12. Difference between targeted traffic & non-targeted traffic
  13. What is the bounce rate? How to decrease bounce rate?
  14. Tips to increase visitor engagement
  15. How to convert Traffic into Leads or Sales
Module 3 : Earning Money Online
  1. Different ways to earn money online from websites.
  2. Different ways to earn money online using videos.
  3. What is Google Adsense?
  4. How to get your website approved for Google Adsense
  5. Earning money from Adsense.
  6. How to earn money by Making Videos and uploading them on Youtube
  7. YouTube Adsense and tricks to get get your channel monetised
  8. Other monetisation methods on Youtube
  9. Earning money from Youtube even before Monetization
  10. Earning Money From Affiliate Marketing
  11. Step by Step process on how to earn money from Affiliate Networks.
  12. More ways to monetise video content online – Skill Share, Udemy & More.
Module 4: World of Web & Importance of website in Digital Marketing
  1. What is a web Browser? & types of browsers
  2. Difference between browsers and Search Engines.
  3. What is a web page?
  4. What is a website?
  5. What do you need to create a website?
  6. What are Domain names?
  7. What are Domain extensions?
  8. How to choose a domain name for your website?
  9. How to buy a domain name?
  10. What is a hosting space/server?
  11. Different types of hostings
  12. Which type of hosting to buy?
  13. How to choose the best hosting provider?
  14. Buying Hosting online.
Module 5: Website Creation with WordPress
  1. What is CMS?
  2. Why WordPress?
  3. How to install wordpress on Server?
  4. WordPress Dashboard Brief
  5. What are Pages?
  6. What are Posts?
  7. Difference between pages and posts?
  8. How to create a Page and a Post?
  9. What are categories?
  10. How to create categories?
  11. Creating menus in WordPress
  12. What is a Theme and Its Importance
  13. How to install a theme and activate it?
  14. How to choose the Right Theme for your website?
  15. What are Plugins? and their Importance
  16. Page Builder plugins for designing custom pages
  17. How to design a home page?
  18. How to create a blog?
  19. How to create Contact forms and registration forms on your website?
  20. How to Change URL structure for SEO purpose.
  21. How to handle your website security?
  22. Adding Live chat options to your website
  23. List of very important plugins that are must for a website
Module 6: Introduction to SEO
  1. What is SEO?
  2. Different types of SEO
  3. What are the advantages of SEO?
  4. Disadvantages of SEO
  5. What is SERP?
  6. Understand Search Results
  7. How does Google work in the backend?
  8. What is Crawling?
  9. What is Indexing
  10. Rank Math Algorithm and importance of relevance
  11. What is Google Sandbox?
  12. Does Google Sandbox Exist?
  13. Google Algorithm updates.
  14. Special note on Panda, Penguin, Hummingbird updates.
  15. Step by Step process on how to do SEO for a new website
Module 7: Keyword Research
  1. What are Keywords?
  2. Different types of Keywords for SEO purposes.
  3. Differentiating keywords based on user intentions.
  4. What is the search volume? and its importance.
  5. What are LSI keywords?
  6. What are intent defining keywords
  7. Difference between money making keywords and informational keywords
  8. How to get new keyword Ideas
  9. Tools to use for more keyword ideas
  10. How to find search volume and tools to use?
  11. Keywords Research Process
  12. How to find profitable keywords for your business?
  13. How to analyse the difficulty of keywords?
  14. How to analyse competitor keywords?
  15. Deciding on keywords to target.
  16. How to create strategies on how to outrank your competitors?
Module 8: Content Writing
  1. Generating content ideas
  2. Forming a content framework/blueprint
  3. Planning content based on competitors – Manual Methods & using tools
  4. How to generate content using AI – Chat GPT & Google Bard
  5. How to create images using Canva?
  6. How to create AI images using canva?
  7. Essential elements that your content should contain.
  8. How to proofread or check the content for grammatical errors
  9. What is Plagiarism?
  10. How to check the plagiarism of the content.
  11. Best practices in content writing
Module 9: On- Page Optimization
  1. Fundamental ON Page Factors.
  2. How to write SEO optimized titles for your web Page/Post.
  3. How to write an attractive description to get more clicks.
  4. Best practices in writing page/post URLs to rank better
  5. How to optimise the different types of Headings
  6. The core content optimisation principles.
  7. How to use LSI keywords, synonyms and intent words for better rankings
  8. Structuring your web page and prioritising content for SEO
  9. How to optimize Images on the website for image rankings.
  10. Importance of image file name, Image Alt tag and its size.
  11. Optimising content for visual search appearance
  12. Importance of questioning words & FAQs on your page/post.
  13. Importance of videos and optimising videos on the page/post.
  14. How proper internal linking can boost SEO ranking?
  15. How to plan External links in a web page?
  16. How to use SEO tools to cross check the on page factors implementation.
Module 10: Technical SEO
  1. Basics of Technical SEO
  2. Website Structure & navigation optimisation for SEO
  3. Robots.txt creation
  4. Sitemap.xml creation.
  5. Impact of Page Speed on SEO
  6. Core web vitals and their importance
  7. Using GTMetrix & Lighthouse for speed reports.
  8. Importance of UX Signals for SEO
  9. HTTPS & Website Security
  10. Tracking and fixing broken links
  11. Custom 404 page
  12. Importance of mobile responsiveness & mobile compatibility.
  13. Touch friendly factors to boost UX and site rankings.
  14. Favicon
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Module 11: Advanced SEO Techniques
  1. What are rich snippets?
  2. Different types of rich snippets.
  3. How to optimize content for different types of featured snippets.
  4. How to create site link snippet
  5. How to create product, rating, review snippets
  6. FAQ Snippets and their benefits
  7. Importance structured data tables on web pages/posts.
  8. Other types of snippets and their optimisation techniques
Module 12: Off Page Optimization
  1. What is OFF Page SEO?
  2. Difference between ON Page and OFF Page
  3. Why is OFF Page SEO important?
  4. Backlinks and their importance
  5. What are backlinks
  6. Types of backlinks
  7. Do’s & Don’ts in Link Building
  8. Importance of Anchor text in link building
  9. What is domain authority?
  10. How to check a website’s domain authority?
  11. How to increase a website’s domain authority?
  12. What is spam score
  13. How to check for your websites spam score
  14. Getting High quality Backlinks
  15. Email marketing for backlinks
  16. Link Building strategies
  17. Advanced techniques in Link building
  18. Monitoring Link Profile of your website
  19. Maintaining Link health to avoid penalties
  20. Process to remove spam links using disavowing tool
  21. EAT & their value
Module 13: Local SEO – Location Based SEO
  1. Basics of Local SEO
  2. The Map Pack – Understanding the local seo results.
  3. Keyword Research for Local SEO
  4. Create a listing on Google My Business (GMB)
  5. Key optimisation factors in GMB
  6. Product listing, Services listing in GMB
  7. GMB website builder tool.
  8. Importance of images optimisation and posts in GMB
  9. What are NAP Citations
  10. Importance of citations in Local SEO
  11. Key local SEO Ranking factors
  12. Importance of Social Presence & check-in’s for local seo
  13. Importance of Online reputation Management for Local SEO
Module 14: Google Search Console (Former Webmaster Tools)
  1. What is Google Search Console?
  2. Importance and uses of Google Search Console (GSC)
  3. How to integrate your website with GSC?
  4. Different types of website verification methods?
  5. Analysing keywords, their positions and CTR’s
  6. Comparing results over time of different keywords
  7. Filtering keyword analysis over countries, devices and more.
  8. Check for indexability
  9. How to request for page indexing
  10. How to check for snippets and errors.
  11. Fixing crawl errors.
  12. Monitor and fix mobile responsive errors.
  13. How to use GSC for more keyword opportunities and ideas
Module 15: SEO BONUS MODULE
  1. How to earn money from SEO – 3 Case Studies
  2. New website SEO step by step process
  3. SEO Optimisation checklist
  4. Creating SEO Performance reports
  5. SEO Site Audits
  6. SEO Interview Questions
  7. Free SEO tools list
  8. Paid SEO tool exposure
  9. SEO Ebook & Material
Module 16: Search Engine Marketing / Google Ads (Formerly Adwords)
  1. What is SEM?
  2. Difference between SEO & SEM?
  3. Inorganic Search Results
  4. Introduction to Google Ads & PPC Advertising
  5. Types of Google Ads Account – Express Account & Expert Account
  6. Setting up a Google Ads Account
  7. Google Ads Dashboard overview & Walkthrough
  8. Types of networks in Google Ads
  9. What is a Campaign & Different types of campaigns
  10. Types of Ads in Google Ads
  11. Text Ads Overview
  12. Different types of text ad extensions.
  13. Do’s and Don’ts in text Ads – Text Ads Approval Policies
  14. Types Of Video Ads & Overview of Video Ads
  15. Google Ads Account Structure
  16. Types of cost models in Google Ads
  17. Different types of keywords in Google Ads.
  18. How Google Ads define Ad positions – Overview of Quality Score & Ad Rank
  19. Factors that influence Quality Score.
  20. How to increase your Ads Quality score.
  21. Creating High Quality Landing pages
  22. How does Google Auction/bidding Work
  23. Different types of bidding strategies
  24. Campaign Terminology, Important Terms & Formulas
  25. What is Conversion? Types of conversions
  26. How to set up different types of conversion Tracking?
  27. Using Google Keyword Planner for Keyword research
  28. Getting your budgets right for a campaign
  29. How to launch a search campaign
  30. Choosing Campaign objective, Campaign and Ad Types.
  31. Naming a Campaign
  32. Choosing a network
  33. Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest based targeting
  34. Creating Ad Groups.
  35. Creating Ad Copies.
  36. Types of Display Ads
  37. Launching a display campaign
  38. Launching a video campaign
  39. Ad optimisation score and tips to improve
  40. Google Ads Reports & Insights
  41. Google Ads Audience Manager
  42. Creating data Segments for retargeting
  43. Billing Setting & Payment terms in Google Ads
  44. Google Ads Material, case Studies, Interview Questions & Mock Interviews.
Module 17: Google Tag Manager (GTM)
  1. What is Google Tag Manager?
  2. Benefits of Google Tag Manager
  3. Integrating the Website with Google Tag Manager
  4. Creating container in a Google tag Manager
  5. What are Tags
  6. What are Variables
  7. What are triggers
  8. Creating a Tag in GTM
  9. Types of Triggers in GTM
  10. How to configure triggers in GTM
  11. Conversion Tracking Using GTM
  12. Event tracking using GTM
Module 18: Google Analytics 4 (GA4)
  1. What is Google Analytics 4 ?
  2. How do Google Analytics work 4 ?
  3. What is a Data Stream?
  4. Integrating your website with Google Analytics 4
  5. Tracking Real time data with Google Analytics 4
  6. Analysing website traffic Sources/Channels
  7. Analysing Audience Demographics
  8. Analysing traffic Behavioural flow
  9. Analysing traffic location & Languages
  10. Goals and Conversions
  11. How to set up Goals?
  12. Types of Goals
  13. How to Integrate Google Ads & Analytics 4 ?
  14. How to set up Filters?
  15. How to generate custom reports in Google Analytics 4

Social Media Optimisation (SMO) & Social Media Marketing (SMM)

Module 19: Introduction to Social Media & Facebook

  1. Social Media and Its Importance in Digital Marketing.
  2. SMM Vs SMO.
  3. Facebook for Personal Account and Its Elements.
  4. Creating a post.
  5. Creating a Facebook business Page
  6. Customizing Facebook page
  7. Types of Posts.
  8. Hashtags and its advantages.
  9. Increasing Facebook followers organically
  10. Page management options.
  11. Facebook Events creation.
  12. Facebook Groups & Types of Groups.
  13. Creating a facebook group
  14. Generating Leads from facebook groups
  15. Community building & engagement using Fb Groups
  16. Importance and Advantages of running a community on Facebook
Module 20: Facebook Advertising
  1. Introduction to Facebook Ads.
  2. Difference between Facebook Ads & Google Ads.
  3. Understanding facebook’s ads account structure.
  4. Understanding Campaign Structure and their objectives.
  5. Running Different types of campaigns on Facebook
  6. Different types of targeting on Facebook
  7. Age, Gender, Location, Behaviour, interest and other demographics
  8. Types of Audiences – Custom, Saved, Lookalike.
  9. Optimising and Spending controls
  10. Ad Copy Creation techniques & Types
  11. Ad Creatives design & Types
  12. Creating and Setting up Pixel
  13. Custom Conversion tracking
  14. Audience Retargeting
  15. Remarketing with Custom Audience
  16. Remarketing with Lookalike Audience
  17. Creating a campaign with look alike audience
  18. Metrics & Optimisations.
  19. How to handle negative comments on Facebook Ads
  20. Scaling Facebook Ads
  21. How to work as Freelancer running facebook Ads for clients
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Module 21: Instagram Marketing
  1. Introduction to Instagram
  2. Switching Instagram personal account to Business Account
  3. How to optimize instagram profile
  4. Instagram account growth secrets
  5. Instagram content creation ideas, tips & tricks
  6. Instagram Hashtags
  7. Instagram tags, Geo Tag & Mentions
  8. Introduction to Instagram Reels
  9. Instagram Reels Algorithm explained
  10. Instagram Reels Features & Strategies
  11. Introduction to Instagram Posts
  12. Instagram posts Algorithm explained
  13. Instagram Posts Templates & Strategies
  14. Instagram Stories & their importance
  15. Instagram stories & Strategies
  16. Instagram Highlights Icons & Strategies
  17. Instagram Analytics & Insights
Module 22: LinkedIn Marketing
  1. Introduction to Linkedin.
  2. Facebook vs LinkedIn
  3. LinkedIn Profile Creation.
  4. Optimizing the profile. – Profile & Cover pictures, Designation – Headline
  5. Importance of adding work experience to your profile
  6. Importance of adding Projects & tagging team-mates to the projects
  7. Skills and Endorsements.
  8. Taking skill tests in LinkedIn
  9. Recommendations on LinkedIn.
  10. Adding new connections.
  11. LinkedIn Posts.
  12. LinkedIn Groups.
  13. Writing Articles on LinkedIn
  14. Finding Jobs on LinkedIn.
  15. Creating a business page on LinkedIn.
  16. Linkedin business page customization.
  17. LinkedIn Page Posts.
  18. Retargeting Profile Views
  19. Retargeting in Linkedin Marketing
  20. Leads Generation in LinkedIn
  21. Types of Ads in Linkedin
  22. Different types of campaigns and objectives
  23. Audience Targeting
  24. AdFormats & Placements
  25. Budget & Scheduling
  26. Conversion Tracking
  27. LinkedIn Audience Network
  28. Lookalike Audience
  29. Custom Audience
Module 23: YouTube Marketing
  1. YouTube Introduction.
  2. Creating a Channel on YouTube.
  3. Different types of Videos.
  4. How to create different types of videos
  5. Screen Recording Tools
  6. Video Making Tools
  7. Video Editing tools
  8. How to Upload Videos to Youtube
  9. YouTube SEO Ranking Factors
  10. keyword Research for YouTube
  11. YouTube Title, description, Tags optimisation
  12. How to design attractive thumbnails
  13. End Screens & cards
  14. How to use Playlists.
  15. YouTube SEO Tools for Ranking
  16. Understanding Copyrights and Spam.
  17. Making Money From YouTube
  18. YouTube Adsense Monetisation Tricks & Tips
  19. YouTube Partner Program YPP approval
  20. Revenue sources other than Adsense
  21. YouTube Creator Studio Dashboard.
  22. YouTube Analytics.
  23. YouTube comment moderation.
  24. YouTube channel Suspension, Policy Violation rules.
Module 24: Affiliate Marketing  
  1. Introduction to Affiliate Marketing.
  2. How Affiliate Marketing Works?
  3. Earning Money from Affiliate Marketing.
  4. Affiliate Marketing Networks.
  5. Affiliate Marketing Niches research
  6. Amazon Affiliate Network – Physical Products – India & US
  7. Impact Affiliate Network – Digital Products & Services
  8. Other Popular Affiliate Networks – Click bank, JVZoo, Commission Junction
  9. Affiliate Marketing execution & Tips
  10. Affiliate Marketing Tools.
  11. Best proven strategies to make money from Affiliate Marketing.
  12. Live Case Studies.
Module 25: Email Marketing
  1. What is Email Marketing?
  2. Advantages of Email Marketing.
  3. Types of Email Marketing
  4. Difference between Bulk mailing and List building
  5. Best tools for Email Marketing – Brevo, Mail Chimp, Pabbly Email Marketing
  6. Lead generation for List Building
  7. Auto-Responders Mails.
  8. Designing Newsletters.
  9. Creating Mailing sequences
  10. Mail Blast
  11. Email Automations on conditional basis
  12. Generating sales from Email Marketing – Product sales, Affiliate Sales.
  13. Avoiding spam folders – Double Option.
  14. Writing Subject lines for high CTR
  15. Reports, Metrics and Analysis
Module 26: WhatsApp Marketing
  1. What is Whatsapp marketing
  2. Advantages & Importance of Whatsapp Marketing
  3. Why is Whatsapp marketing so effective
  4. How to do Whatsapp marketing
  5. Bulk Whatsapp Marketing Tools
  6. Send Messages to Unsaved contacts
  7. Writing Attractive Copies for Whatsapp marketing
  8. Whatsapp API for whatsapp automations
  9. WhatsApp chatbots
  10. Best Practice in Whatsapp Marketing
Module 27: Freelancing
  1. Best Freelancing sites.
  2. Creating a profile in Freelancing websites.
  3. Applying for work on freelancing websites.
  4. Tips for getting projects on Freelancing websites.
  5. Establishing a Network to get freelancing projects.
  6. Getting Freelance Projects through Social Media
  7. Writing professional email to clients
Module 28: Entrepreneurship
  1. Basics of Entrepreneurship
  2. Finding & testing a Business Idea
  3. Entrepreneurship Foundations
  4. Creating a business Plan
  5. Raising Funds for Startup
  6. Types of Companies in INDIA
  7. Payment Gateways India & Foreign
Module 29: Tools Covered
  1. Chat GPT
  2. Google Bard
  3. Elementor/Kadence
  4. Uber Suggest Pro – SEO
  5. WriterZen
  6. SEM Rush
  7. Woo Rank
  8. Grammarly
  9. Frase – SEO Content Research and content generation
  10. Labrika – SEO Audit Tool
  11. Screpy
  12. Canva
  13. Publer
  14. VidIQ & Tube Buddy – Video Marketing
  15. Brevo, Mail Chimp, Pabbly Email Marketing
  16. Google Keyword planner
  17. Google Search Console
  18. Google My Business
  19. Google Analytics 4 
  20. Google Tag Manager
  21. Pabbly Connect – Automations
  22. Microsoft Clarity – User Behaviour
  23. Loom – Screen Recorders
  24. WebSignals – Online Reputation Management
  25.  Branalyzer
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