Scope of Digital Marketing in India 2020

scope of digital marketing in india

Scope of Digital Marketing in India 2020

This article explains to you the Scope of Digital Marketing in India 2020 and the career opportunities on Digital Marketing.

 Digital marketing is now booming all over the world. In India Digital Marketing is making a massive impact on people’s lives and the product sales of all the companies.

In the last two to three years, the scope of Digital Marketing has increased rapidly with the Internet being readily available to all the common people. Since the inception of Reliance JIO, internet services in India has become cheap and is open to most of the 130cr Indian population.

Since people are on the Internet, companies have taken Digital Marketing channels seriously and are marketing heavily on Internet marketing.  That triggered the number of people hired for Digital Marketing.

Digital marketing has become a must-have skill for youth in India. The scope of Digital Marketing has increased because it is creating lakhs of job opportunities each year. From a report in 2016 about 1.5 lakh, people got placed in the digital marketing sector in India. In 2017 surprisingly this raised to around eight lakhs.

So now imagine a country where the ruling government is promoting digitalization, what will be the scope of digital marketing in that country. Now India is getting digitized in each, and every section and govt of India is also promoting the Digital India Campaign. So with the digitalization of this country scope of digital marketing industries are getting huge popularity in India. In India, digital marketing is now at its peak level.

If you search for an online job portal, you will get thousands of results related to digital marketing. The numbers are explaining enough of the demand and scope of digital marketing sector in India. It is very obvious that Digital Marketing is in high demand and results in one of the largest growing industries. Many established companies, along with startups, are recruiting digital marketing professional for their work.

Getting a job in Digital marketing :

The best way to start your Digital Marketing career is by getting a job.

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Getting a job in Digital Marketing is relatively easy when compared to the other jobs in the IT sector. Why?

In the IT sector, you can gain real-time work knowledge only when you are hired and is assigned a project in your job. But in Digital marketing you can simply purchase a domain, hosting space and start your website, start doing Digital Marketing for it, which is as good as implementing a live real-time project.

So with a little extra effort, it becomes really easy to get placed as a digital Marketer in a company.

scope of digital marketing

Digital Marketing comes with a variety of options to start your career. As per your specialization and skills, you have many career options as a junior or fresher  like:

  1. Digital marketing intern
  2. Digital marketing executive
  3. SEO Executive
  4. Link Building specialist
  5. Social media specialist
  6. Google Ads specialist
  7. Email marketing specialist
  8. Web Analyst
  9. Online reputation executive
  10. Content marketing executive

After having a few years of experience you can apply for a higher level of digital marketing professional  like:

  1. Digital marketing strategist
  2. Digital marketing manager
  3. Social media manager
  4. Digital Marketing Head
  5. Paid Advertising manager
  6. Digital Branding Head

Apart from the above list, you can go for many other specialization roles in Digital Marketing.

Career options in Digital Marketing

Become a Professional Blogger:

As a digital marketing professional one can choose blogging as a career. With skills and dedication, one can become a successful blogger in a particular niche. As blogger one can generate revenue with affiliate marketing strategies and advertising.

Earn with Affiliate Marketing & AdSense:

As a digital marketer, you can always start your own website/ blog on a particular niche and build traffic for your blog/website. After generating huge traffic you can make money with affiliate marketing and Adsense.

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Start Freelancing Services:

In freelancing, you have to offer service to clients on a part-time basis on your flexible time and place. You can provide services globally by just sitting at your home and can build clients globally.

Start your own agency:

You can start your own digital marketing agency by providing services in managing business and resources. With your agency, you can build marketing strategies for your clients and can implement it with digital marketing.

Become a YouTuber:

You can become a full-time YouTuber for a particular niche. You have to focus on your content and need to maintain the quality to build an audience on YouTube. The more you will get views and subscribers you can make money from YouTube.

Watch our Videos from Digital Brolly YouTube Channel for free.

Become an Affiliate Marketer:

You can become a partner with any shopping website and promote any of their product on your site or blogs as an affiliate. Whenever any transaction will happen through the link you have provided in your blog or website you will get the commission as your reward from the e-commerce website. The more product you will promote with the good commission the more money you can earn as an affiliate marketer. Some affiliate marketing sites which are giving good income as an affiliate are Amazon India,, Bigrock Affiliate, MakeMyTrip affiliate etc.

  • Ravi Kumar
    Posted at 08:53h, 03 June Reply

    Very helpful. Thanks!

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      Posted at 08:57h, 03 June Reply

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  • Nithin Dandu
    Posted at 10:13h, 25 June Reply

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    Posted at 05:48h, 10 September Reply

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    Posted at 04:04h, 16 September Reply

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    Posted at 12:13h, 17 September Reply

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