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Course Modules

Digital Marketing Course Modules

Basics of marketing

To start learning digital marketing it is better you have a clear understanding of what marketing is, and it’s fundamental principles. Whatever your background is, even if you are not from marketing background or MBA graduate, we can help you out and teach the basic marketing concepts to start with so you can quickly grasp the marketing techniques and strategies in digital marketing too.

The key concepts in marketing including 4 P’s of marketing, the marketing mix of Place, Promotion, Price, and Product will be discussed in this module.

Followed by the essential terms in marketing – Branding, Sales, Promotions, and Advertising will be explained with an example and possible case study for each of these terms. We guarantee to clear your confusion between these terms that you might have had for years.

We shall also teach you the essential concepts in marketing, STP – Segmentation, Targeting and Positioning with clear examples and case studies. From there we take you onto the evolution of the digital era, the way marketing has changed in this Digital world including the digital Marketing Channels available.

So our first module deals with basics of Marketing along with Digital Marketing by differentiating it with the traditional marketing and the evolution of it in the present digital world. With the help of case studies and real-time examples, the need and scope for digital marketing will be discussed.

Here are the topics covered in the first module with some real time examples and case studies.

  • What Marketing?
  • 4 P’s of Marketing
  • Difference between branding, Sales, and marketing
  • Advanced 7P’s Marketing Mix.
  • Market Segmentation, Targeting, and Positioning. (STP)
  • Real world case study example.
  • Marketing in the Digital Era
  • What is Digital Marketing?
  • Digital marketing channels

You think we missed out a topic that you feel important and you want to learn? We are glad you came up with it. Feel free to reach out to us at[email protected]

Website Development

Creating a website a few years back was not easy as it is now. Many people did not love building websites with an assumption that they need to be techies to create and maintain a site. However, that’s not true anymore. With very little knowledge or no tech knowledge, one can start building websites as they like.

Creating a website and marketing your site is a crucial thing in digital marketing, so we will guide you and help you to create a website for yourself before you complete your course with us.

Website development these days is so easy that what your background is, we will assure you that you can create a simple website that solves the purpose all by yourself.

WordPress is widely used open source CMS (Content management system) that lets you create a website quickly with the help of thousands of free and paid plugins and themes. In this module, we will discuss the installation process of WordPress followed by accessing the existing features and creating a beautiful website for you.

Here is the list of concepts covered in the second module of Digital Marketing Course.

  • Understanding WordPress – Introduction of WordPress
  • WordPress and its Prominence
  • Introduction to BlogSpot and starting with Setting Up BlogSpot.Com
  • WordPress Installation on Server
  • Understanding WordPress Dashboard
  • Changing the Default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages, and posts
  • Adding menu to site
  • Adding widgets to site
  • Installing useful plugins for site features
  • SEO specific plugins

This module will cover all the concepts regarding WordPress, feel free to share if you want to know any topic in detail by reaching us at [email protected]

Google Webmaster Tool

Google webmaster tools now, Google Search console is for the webmasters to know the status of the indexing and optimise their websites for better visibility on the search engine.

Google Webmaster tools are also used to identify if there is any malware effect or if the site is infected. It also helps webmasters to optimize websites for SEO like backlinks, internal links, crawl errors, etc. all these will be explained in detail in this module.

List of topics covered in this Module :

  • Adding a Property and verification
  • Search Analytics
  • Backlinks
  • Internal Links
  • Geolocation targeting
  • Mobile Usability
  • Indexing status
  • URL Removing
  • Crawl Errors
  • Crawl Stats
  • Fetch Request
  • Sitemap
  • URL Parameters
  • Security Issues

These are the topics covered in this module, don’t let your doubts uncleared for the next module. Reach us at [email protected]

Keyword Planning

Keyword research can be defined as the process of identifying the focus keywords for your business and competition for that particular keyword.

Keyword Research is helpful to pick the right keyword for the business, hence its valuable, worthy and high revenue activity in Search Engine Optimization.

There are different types of tools available in the market both free and paid to do keyword research. Learning the way to do keyword research using different kinds of tools and coming up with a strategy for your keywords and business will be discussed in this module.

Here are the topics covered under this module regarding Keyword Analysis

  • Introduction to Keyword Research
  • Business analysis process
  • Practical case study
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List

Search Engine Optimization

SEO (Search Engine Optimisation) is the process of optimising the website for the search engines to make sure the website ranks at the top of the search results for the targeted keywords.

It is essential to optimize your website to be ahead of your competitors and get more leads for your business.

In this module, we will explain how Google (World’s largest search Engine) works and the ways you can optimise your website for Google to rank on the top. You will learn about the Search Operators and the essential terms/terminology in SEO like Indexing, Crawling, Ranking and Pank Rank.

Google Algorithm updates like Penguin, Panda, and Hummingbird will be discussed and the steps to follow to make sure you will not be profoundly affected by any of the upcoming updates.

It has become easy to create a website and dump some content in the website, but the way you optimise your website can be a differentiation factor of your web business with others. So we will teach you the benefits of SEO and the types of SEO.

These are the topics linked with Search Engine Optimisation.

  • How does the search engine work?
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Search algorithm updates
  • Panda, Penguin, Hummingbird update
  • Latest search updates and prediction
  • Benefits of SEO

Google AdWords

All the SEO we have learned so far is free to implement and get leads. However, the main disadvantage of SEO is that it’s a prolonged process and would take not less than 6 months for your website to rank on the top and start getting leads.

To market our services on Google Search, Google let us run Ads on the top of the search results. So Adwords can be defined as the Product of Google that lets you show your product or service Ad on Google Search results for the keywords that you want to target.

In this module, we train you on how best we can utilize Google Adwords to accomplish our business goals. Here is the list of topics we will be discussing:

  • How AdWords and Ad Rank Work
  • Landing pages and landing page optimisation
  • Campaigns and Ad Groups
  • Successful Targeting – Location Targeting, Location Groups, Language Targeting
  • Bidding and Budgeting
  • Campaign Conversion Tracking
  • AdExtensions
  • Creating & Writing Ads
  • Adding keywords, keyword match types, Negative keyword
  • Dynamic Keyword Insertion
  • Ad Writing and A/B Testing
  • AdWords Strategy & Implementation
  • Campaign Optimization
  • Real Time campaign Launch
  • Successful campaigns case studies

Google Analytics

Google Analytics is analytics provided by Google to track, summarise and analyze traffic to a particular website or a mobile App.

In this module, we will discuss creating an account, implement tracking code, and set up data filters on the platform. We will also show you how to navigate the Google Analytics interface and reports, and the way to set up dashboards and shortcuts.

We will also demonstrate how to analyze Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

Topics list:

  • How Google Analytics works
  • Google Analytics setup
  • How to set up views with filters
  • Navigating through Google Analytics
  • Understanding overview and full reports
  • Sharing Reports
  • Setting up dashboard and Shortcuts
  • Basic reporting like Audience, Acquisition, behavior Reports
  • Measuring custom campaigns
  • Tracking campaigns with the URL Builder
  • Using Goals to measure business objectives
  • Measuring AdWords campaigns

Online Reputation Management

Be it an Organization or an Individual; it is essential to maintain a good online reputation, to build a good quality network or followers.

Online Reputation Management (ORM) can be defined as the process of controlling on what shows up when an individual search for a particular name or a brand.

How do you build your online reputation?

Step1: Develop content
Step2: Maintaining content (Positive)
Step3: Repair Content if required (No Negative Please)
Step4: Monitoring Public information about the brand

Maintaining an online fan base (positive) on social media is very crucial for a brand. The positive comments/energy and Good reviews about a brand can attract more customers and thus take your business forward. Here is what we will discuss in this module :

  • Introduction to Online reputation management
  • Importance of ORM to Businesses
  • Importance of Listening Online
  • Understanding Customer’s Behaviour
  • Correlation between Business Metrics/Analytics & Business Sentiment
  • Handling Negative comments
  • ORM strategy
  • Tools Used in Developing ORM

Email Marketing

Email Marketing is a good old successful way marketing. Any email sent to a potential customer can be called Email Marketing. Email Marketing can be used for enriching business communications and keep your audience Engaged with the brand.

With Email Marketing, you can quickly and easily reach your target audience and communicate with them will relatively cheaper cost depending on the Email marketing tool used.

Topics that will be covered in Email Marketing are:

  • Introduction to Email Marketing
  • Why email marketing
  • Advantages of email marketing and Its Role in Digital Marketing
  • Terminology in email marketing
  • Do and Don’ts in email marketing
  • How to ensure that email is delivered to inbox
  • Email Marketing Software’s – Online
  • Building email marketing strategy
  • Building subscriber lists
  • Designing Newsletters
  • Types of Campaigns
  • Reports Metrics and analysis
  • Hard Bounce – Soft Bounce
  • A/B Testing
  • Email Marketing Tools

SMO

Social Media can be used for business growth and Online Reputation for a brand.
With millions of users active every day on social media, Prominence of social media in digital marketing has hiked up over the last few years.

They are many social media platforms available in the market, but we will pick the most popular social media networks in the market today:

  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Google Plus

Importance of social media in digital marketing will be discussed in this module.

Topics discussed in this module :

  • Introduction of Social Media and Its Evolution
  • Social Media and Its Importance in Digital Media Marketing
  • SMM Vs. SMO
  • Advantages with Social Media Marketing
  • Understanding Social Media Statistics
  • Social Media Strategy
  • Social Media Impact on SEO

The Social Media networks listed above will be discussed in detail.

Social Media Marketing

Social Media Marketing is all about marketing your content/products using Social Media platforms, unlike Social Media Optimization, Social Media Marketing involves Money/AdBudget payments to these social platforms for showing up to your target audience.

Just like Adwords for Search results, Facebook, Twitter, Instagram offers paid marketing where businesses can target their customer groups and promote their brand to their Audience.

Facebook Advertising:
Topics covered in Facebook Marketing:

  • Introduction to Facebook Ads
  • Diff btw Facebook Advertising & Google Adwords
  • Getting Started with Facebook Ad Campaigns
  • Facebook Ad Types
  • Targeting Audience
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

Twitter Advertising:
Topics covered in Twitter Marketing:

  • Introduction to Twitter Ads
  • How Twitter Ads works
  • Promoted Tweets
  • Promoted Accounts
  • Promoted trends
  • Selecting business Objective
  • Choosing target Audience
  • Setting up Budget
  • Optimise campaign
  • Analytics

Affiliate Marketing

Affiliate marketing can be defined as the process of earning a commission by promoting others products. If you find a product that you like or interested about, you promote / market it to others and earn a commission on that product for each sale that you make.

Affiliate Marketing is widely practiced by online marketers to make a fantastic income online be it full time or as a passive income source.

In this module, we will train you on how to make money online from various affiliate networks just by promoting their products.

Topics:

  • Introduction to Affiliate Marketing
  • How Affiliate Marketing Works
  • Importance of Affiliate Marketing in Digital Marketing
  • Affiliate Marketing Networks and Merchants
  • Choosing the Niche, Category, and Product
  • Identifying top products and trends
  • Competitions Analysis
  • Techniques and strategies for affiliate Marketing success
  • Affiliate Marketing Tools
  • Live Case Studies on Affiliate Marketing
  • Real Time Project on Affiliate Marketing

Youtube Marketing

Youtube is the second largest search in the world with more than 1 Billion active users every day.It is easy to create a video, upload it to youtube and get the video seen. Youtube optimisation and marketing is relatively easy and of less competition compared to Google Search Engine SEO.

There is competition in youtube too, but with proper optimization, you can push down 90% of the videos and get seen by the users. With a well maintained Youtube channel it easy to keep the audience engaged and develop brand interaction. With the increasing video content in the web world, it’s the best time to start a channel and optimise for increased visitors to your website or your business growth.

In this module we will give a detailed explanation about creating a channel, customising the channel thereby creating a marketing strategy. We will also discuss the ways to create engaging content to increase the number of subscribers. Explanation with Live examples to give you the practical exposure of Youtube SEO.

Youtube is an excellent source for generating passive income by promoting affiliate products through youtube channel and optimising your channel for good conversions. We have a special course that teaches you the way to “Earn Money with youtube” to give you an in-depth knowledge and help you earn someone money using youtube.

Topics involved in Youtube SEO Module :

  • Introduction to Youtube SEO
  • Creating a YouTube channel
  • Figuring out a goal for your channel
  • Video Types
  • Creating a perfect video
  • Upload videos to your channel
  • Optimising uploaded video
  • Optimising video description
  • Key Custom settings
  • Transcript and its benefits
  • Close-captions
  • Adding Annotations
  • Youtube Cards
  • Youtube quick growth hacks
  • Engagement Metrics
  • Increasing Subscribers
  • Reaching Subscriber thru YouTube default dashboard
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Studio
  • YouTube Analytics
  • User Roles and Managing other pages as a manager

Paid Tools

To start learning digital marketing one should have a basic idea on what marketing is, so even if an individual is not from marketing background or MBA holder, we will train him on basic marketing concepts to start with so he can quickly grasp the marketing techniques and strategies in the digital marketing world too.

So our very first module deals with basics of Marketing along with Digital Marketing by differentiating it with the traditional marketing and the evolution of it in the present scenario. Also with few case studies, the need and scope for digital marketing will be clearly discussed.

4 P’s of marketing, the marketing mix of Place, Promotion, Price, and Product will be discussed followed by the important terms in marketing – Branding, Sales, Promotions, and Advertising will be explained with 1 example and possible case study for each of these terms. We guarantee to clear your confusion between these terms that you might have had for years.

Extending the concept of 4 P’s of marketing, 7P’s evolved including Physical Evidence, People, and Process to the 4p’s, this shall be talked about.

We shall also teach you the very important concepts in marketing, STP – Segmentation, Targeting and Positioning with clear examples and case studies. From there we take you on to the evolution of the digital era, the way market in this Digital Era including the digital Marketing Channels available.

Here are the concepts covered in the first module with some real time examples and case studies.

  • What Marketing?
  • 4 P’s of Marketing
  • Difference between branding, Sales, and marketing
  • Advanced 7P’s Marketing Mix.
  • Market Segmentation, Targeting, and Positioning. (STP)
  • Real world case study example.
  • Marketing in the Digital Era
  • What is Digital Marketing?
  • Digital marketing channels

You think we missed out a topic that you think is important and you want to learn? We are glad you came up with it. Feel free to reach out to us at [email protected]

Case Studies

To start learning digital marketing one should have a basic idea on what marketing is, so even if an individual is not from marketing background or MBA holder, we will train him on basic marketing concepts to start with so he can quickly grasp the marketing techniques and strategies in the digital marketing world too.

So our very first module deals with basics of Marketing along with Digital Marketing by differentiating it with the traditional marketing and the evolution of it in the present scenario. Also with few case studies, the need and scope for digital marketing will be clearly discussed.

4 P’s of marketing, the marketing mix of Place, Promotion, Price, and Product will be discussed followed by the important terms in marketing – Branding, Sales, Promotions, and Advertising will be explained with 1 example and possible case study for each of these terms. We guarantee to clear your confusion between these terms that you might have had for years.

Extending the concept of 4 P’s of marketing, 7P’s evolved including Physical Evidence, People, and Process to the 4p’s, this shall be talked about.

We shall also teach you the very important concepts in marketing, STP – Segmentation, Targeting and Positioning with clear examples and case studies. From there we take you on to the evolution of the digital era, the way market in this Digital Era including the digital Marketing Channels available.

Here are the concepts covered in the first module with some real time examples and case studies.

  • What Marketing?
  • 4 P’s of Marketing
  • Difference between branding, Sales, and marketing
  • Advanced 7P’s Marketing Mix.
  • Market Segmentation, Targeting, and Positioning. (STP)
  • Real world case study example.
  • Marketing in the Digital Era
  • What is Digital Marketing?
  • Digital marketing channels

You think we missed out a topic that you think is important and you want to learn? We are glad you came up with it. Feel free to reach out to us at [email protected]