To start learning digital marketing one should have a basic idea on what marketing is, so even if an individual is not from marketing background or MBA holder, we will train him on basic marketing concepts to start with so he can quickly grasp the marketing techniques and strategies in the digital marketing world too.
So our very first module deals with basics of Marketing along with Digital Marketing by differentiating it with the traditional marketing and the evolution of it in the present scenario. Also with few case studies, the need and scope for digital marketing will be clearly discussed.
4 P’s of marketing, the marketing mix of Place, Promotion, Price, and Product will be discussed followed by the important terms in marketing – Branding, Sales, Promotions, and Advertising will be explained with 1 example and possible case study for each of these terms. We guarantee to clear your confusion between these terms that you might have had for years.
Extending the concept of 4 P’s of marketing, 7P’s evolved including Physical Evidence, People, and Process to the 4p’s, this shall be talked about.
We shall also teach you the very important concepts in marketing, STP – Segmentation, Targeting and Positioning with clear examples and case studies. From there we take you on to the evolution of the digital era, the way market in this Digital Era including the digital Marketing Channels available.
Here are the concepts covered in the first module with some real time examples and case studies.
- What Marketing?
- 4 P’s of Marketing
- Difference between branding, Sales, and marketing
- Advanced 7P’s Marketing Mix.
- Market Segmentation, Targeting, and Positioning. (STP)
- Real world case study example.
- Marketing in the Digital Era
- What is Digital Marketing?
- Digital marketing channels
You think we missed out a topic that you think is important and you want to learn? We are glad you came up with it. Feel free to reach out to us at [email protected]